The next month of October is fulfilled 60 years of the launch of TELVA to the kiosks. To celebrate, the magazine takes to the streets with the aim of bringing its public closer to the universe of fashion, beauty, culture and lifestyle that for years have been so well represented within its pages. Hand in hand with excellent professionals, workshops, discussion tables and exhibitions are held (among other actions) under the motto Spain is in fashion. At its first stop in the talented city of Zaragoza, we have attended two masterclasses led by Paula Amorettistylist and adviser specializing in personal image, and Mnica Martnezprofessional makeup artist who leads the TELVA Beauty School channel.
The image as a self-knowledge tool
In the Aragn Hall of the Ibercaja Buildingto protection of The power of beauty (motto that has supported the start of the day of celebration in Zaragoza), Paula Amoretti He has given a workshop full of useful advice on a day-to-day basis. After a brief presentation, the personal image expert from Zaragoza told us about the power of beauty through fashion. To whom do we give power to decide about our beauty? What is the beauty canon? author of style therapythe expert has emphasized the need to build a personal image and brand in the professional environment based on self-knowledge: “Connect with who you are so you know what story you want to tell the world.”
Once Paula Amoretti has made it clear that the use of fashion is not something banal as many want to believe, but that it is a tool at the service of the image as a personal brand and essential cover letter, the masterclass has focused on practical guidelines to get the most out of our own style: “Having style is the courageous attitude of telling the world who you are”. Based on this self-knowledge, the expert has offered attendees some basic advice to fight with the eternal “what do I wear” with which we sometimes punish ourselves based on emotions (how we feel), placing ourselves on a stage (where are we going? to express it) and being clear about what we want to convey (this is who we are).
Among other ideas, Paula Amoretti has insisted on the importance of developing our talents (which everyone has) to recognize you and connect with you. In this way, you can get even with guilt, you make yourself deserving, going on to lower your self-demand to increase your self-esteem.
enhance your beauty
The second masterclass in the morning, held on the same stage, was in charge of Mónica Martínez and focused on the power of beauty from the use of cosmetics and makeup. In a fairly dynamic presentation, with great participation from the public, the make-up artist gave those present the opportunity to see and learn live the techniques that the expert applied recreating natural makeup on a model. “When enhancing our beauty it is important to take into account a series of steps that will help us to see ourselves well”the expert started before putting her successful techniques into practice.
During the master class, it was possible to see how the essence of the use of beauty products is not so much to emulate a concept or an artistic effect as to get to know yourself in depth to highlight your own features in such a way that you enhance them and see yourself in the best possible way. best way possible. looking for the effect no make upMonica was applying cosmetic to cosmetic, explaining the most appropriate way to do it.
It became clear that makeup cannot be applied without previously preparing the skin with moisturizing cream and eye contour (also under the arch of the eyebrow) as well as that the mascara needs to zigzag in the application and not forget the ends to raise the eyelashes. look and make it bigger. “To give appearance of good face we apply the blush in the shape of a W, so it seems that we have just been given the first rays of sun that feel so good”, explained the expert for enthusiasts of the good face effect.