A Mexican store with a history dating back to the 1930s is more profitable than Walmart and Oxxo, after the arrival of COVID-19 in Mexico.
Supermarket sales have faced all kinds of challenges, which have rethought the role of physical retail outlets.
Digital has become a key channel to achieve these sales.
The retail market has established itself as one of the best experimentation laboratories, to understand how all kinds of strategies have had to be designed, in order to face the COVID-19 pandemic.
One of the key elements during this contingency has been the value that certain brands have found in being able to maintain their commercial scheme, especially for the effects that the confinement caused by the COVID-19 pandemic has generated and the failures that migration has had. to digital.
Within the list that we are going to detail below, we are talking about a store that has had a special spike in its income due to the confinement that the COVID-19 pandemic has forced and is striking for the effect that even its traditional slogan has influenced the consumer.
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Are you going to the supermarket or to La Comer?
The Comer has become the store with the highest number of registered sales per square meter, along with us 71 stores spread throughout the country.
Figures projected by The financial They warn that during the second quarter of 2020, the confinement forced by the COVID-19 pandemic and eventual new normality, have forced the comparison between stores based on their sales reached per square meter.
The information reported by the newspaper warns that during the second quarter of 2020, La Comer has seen an increase in its stores of 22.7 percent, while in electronic commerce this increase has been 15 percent, so its income registered a rise to 7 thousand 64 million pesos, a notable figure especially for the better performance recorded by the digital channel, since before it only represented 3 percent of its total sales.
In a conference with analysts from which The financial take note, Rogelio Garza, Director of Administration and Finance at La Comer, even acknowledged that contrary to reality in other industries, they have not registered a drop in consumption or related patterns and that instead, more exclusive categories such as City Market have experienced growth.
In second place in sales profitability per square meter was Walmart, which with its 135 thousand square meters of sales only reached 21.4 pesos per square meter. Oxxo appears in third place with sales of 15.9 pesos per square meter and Chedraui with 13.2 pesos in sales per square meter. Soriana recorded sales of 9.8 pesos per square meter.
Retail in the face of the COVID-19 pandemic
The COVID-19 pandemic has posed all kinds of challenges, against which strategies must be proposed to help the retail make decisions that help commercially.
One of the guidelines of higher value warns us that consumption has retracted in physical points of sale and that digital has somehow increased its sales, however, this apparent migration from offline to online has been accompanied by all kinds of opportunities that First, they have helped rethink logistics and avoid the mistakes that a bad strategy causes.
In order to understand what opportunities the points of sale have before the new normality, there are all kinds of resources. The first ones are obviously the experiences these stores are taking and the road map they have to take to face the pandemic. The second is to have the support of programs like Online Marketing Diploma in Point of Sale 2020.
Within this diploma you will learn to adapt to the new expectations that clients have and the opportunity that your business has to be able to develop new business strategies, not only to implement work guidelines, but new ways of doing business.