Launched on the market two years ago, the Porsche Taycan It is the first production electric car from the Stuttgart firm. It is also the value of the Volkswagen Group at the moment in terms of electrical technology and as such one of the most advanced electric cars in the world. If we add the latter to the legacy of Porsche itself, it results in a demand that is increasing as it progresses in its commercial life.
What happens with almost every electric car that is launched in these times, the commercial premiere is accompanied by a peak of demand that has been accumulating since the model was presented, and that cannot be satisfied until the car in question enters in production. This has happened with models such as the Volkswagen ID.3, the Ioniq 5 or the KIA EV6.
However, this sequence of events cannot be applied to the Stuttgart electrician, since it seems that As it approaches the halfway point of the commercial life of this first iteration, it is in more demand. There have been several times that we have discussed the success of the Taycan based on its sales, but it has not been until now that Porsche itself has made reference to the numbers that the model is reaping.
Through the CEO of Porsche himself, Oliver BlumeIt is as we have been able to know that at the moment the production of the Taycan is entering a bottleneck situation, although it seems that at the moment it is not at all alarming.
At first Porsche, perhaps even somewhat optimistically, estimated the production of the Taycan at around 20,000 units per year, because in addition to being a very high-priced electric car, it is also the first model of this condition of a A particularly purist signature when it comes to heat engines.
Thanks to the statements collected by Reuters from Blume, we have learned that at this time each order placed on an electric Porsche Taycan will take a total of six months from being formalized until the car reaches the hands of its user. This is a delay of two months compared to the four it normally took for Porsche to satisfy its demand.
The German manager commented: “Our originally planned production capacity for the Taycan was 20,000 units this year; we have sold that amount in the first half of the year.”. “The orders that are arriving are enormous. The demand in China is also very good”, highlighted the manager of the German firm.
This has led to the Taycan becoming one of the most popular Porsche models at the moment, thus rubbing shoulders with its figures with the Porsche Cayennes, as well as with the company’s halo car, the 911 itself (of which they already roll test units with an underbody hybrid scheme).
Based on the data the Taycan is getting this year, and if Porsche is able to keep meeting the demand, it could be that it ends up touching 40,000 units per year, becoming not only a commercial success for Porsche, but also a relief for the Volkswagen Group in terms of emissions.
However, if Porsche could not cope with the demand and it did not stabilize, the situation could go from being a passing anecdote to a real problem for the brand. Well, it is well known that a bottleneck situation in the production of a specific model is one of the worst conditions in which a manufacturer can be found, since in the end it translates into a loss of sales due to poor pre-planning.