It was planned that at this point in the year the most awaited electric car from Nissan, the Nissan AriyaIt would have already taken its first commercial steps, but the Japanese electric SUV has had its date of arrival on the market postponed indefinitely.
The importance of the Nissan Ariya for the Japanese firm is superlative, and it may potentially even be a decisive car in the future of the Japanese manufacturer, since since the forgotten Nissan Leaf the company has not launched a pure electric car on the market.
The Nissan Ariya is an electric car that is the result of Nissan’s collaboration with Renault and Mitsubishi, as it has been articulated around the CMF modular platform for electric cars. It is a large SUV (it measures almost 4.6 meters in length) and it was planned to reach the different markets in which it will be sold with five power levels ranging from 162 kW (220 hp) and 294 kW (394 hp) and two battery sizes, 63 and 87 kWh.
The Japanese brand hoped that at this point in the year the Ariya would have begun to take the first steps of a fruitful commercial life with Europe as the main focus of action, despite first the health crisis imposed by the COVID-19 throughout the past year, and now the lack of supply in terms of semiconductors, has clearly put the start of production of the Ariya on the ropes.
The executive vice president of Nissam, Asako Hoshino, has recently commented in several interviews with international media, that the production of the Ariya has had to be postponed without a specific date to resume activity, making it clear that at the earliest they will be able to start next winter
The Japanese manager commented: “A year ago we ourselves pointed out that it would be around the middle of this year when deliveries would begin, but after that, COVID-19 has made us take longer than expected and there is also the problem of the semiconductor shortage “.
For this reason the production has been postponed until the beginning of next year at the earliest, with marketing giving first in Japan and sales in the United States and Europe taking place around two months later, with the latter market being the main player in terms of Ariya’s sales volume.
Nissan expects the semiconductor shortage to affect a total of 500,000 units of its annual production during this year. In view of the fact that this crisis affects its activity as little as possible, it is prioritizing the production of its models that are in greatest demand, and it believes that it will be able to recover approximately half of the volume lost in these past six months during the second part of the year.
The situation in which Nissan is located is not something exclusive to the Japanese firm, since there are many manufacturers that are having to alter the rhythm of their production lines so that this affects their accounts as little as possible. Jaguar-Land Rover is in a similar situation with its plug-in hybrids, while Tesla, at least for the moment, seems to have been able to dodge it.