This global study attempts to deepen the understanding of the relationship between movement and the mind in athletes of all levels.
With the goal of summoning one million runners to experience the exhilarating power of sport around the world, the first live study of the impact of movement on the mind is being conducted.
The Mind Uplifter will allow runners of all skill levels to observe, for the first time, the impact of movement on their own mind. Through the use of facial scanning technology combined with the collection of self-assessment data generated by users. Through 10 emotional and cognitive metrics, which include confidence, positivity, calm and concentration, you will be able to see how different sports impact how they think and feel.
The data obtained through the APP will be incorporated into a global study and the individual results captured will be visually transformed into a dynamic and interactive “World Uplift Map”. The map will quantify the positive impact that sport has on the collective mood of cities, nations and continents
Through this study, ASICS will deepen its understanding of the relationship between movement and the mind on a global scale, supporting its belief that sport has the power to stimulate minds around the world.
“As we all embrace a world changed by the pandemic, the exhilarating power of sport is a constant that endures. That is why our only ambition is to empower as many people as possible to experience the physical and mental benefits of movement. By participating in any of our different events and activities that take place throughout the year, you will contribute to vital research to help us better understand the exhilarating effect of sport. In that way, we can continue to find new ways to highlight and unlock benefits for all in 2022 and beyond, “said Yasuhito Hirota, President and COO of ASICS.
For the past six months, the Japanese brand has gained the backing of science ahead of the larger launch of the live study, conducting scientific research alongside leading world experts exploring the impact of sport on the mind among a group. select of athletes – demonstrating an average increase of 14% immediately after exercise, energy (9.7%) and relaxation (13.3%) -.
“The findings of our preliminary research describe the profound impact that something as simple as a 20-minute run can have on our minds. Since exercise plays such a valuable role in maintaining our mental health and well-being, it is more important than ever that people can see and understand the positive link between the two, ”said Dr. Brendon Strubbs. “The way we are applying our initial findings using EEG measurements, and validating the Mind Uplifter, will allow translation of this research for people around the world to experience and reliably measure the stimulating power of sport like never before. . Our ambition is to inspire as many people as possible to move their minds and obtain these important cognitive and emotional benefits for themselves, “added the mental health and exercise researcher at King’s College London.
Currently, all runners in Latin America are invited to use this new APP to register their mental well-being before and, after exercising, share the results on social networks using the hashtag #UpliftingMinds. Runners can participate directly or stay active alongside thousands of runners around the world by participating in WORLD UPLIFTING MINDS RUN, available through ASICS Runkeeper.