Publisher’s shares Take-Two Interactive immediately fell upon 13% after appearance of news that it is buying the mobile giant Zynga for $ 12.7 billion. As writes MarketWatchThere has not been such a drop in the value of Take-Two securities in more than ten years — since 2009.
In a meeting with investors yesterday, CEO Strauss Zelnik announced that he plans to use Zynga’s resources to bring key Take-Two franchises to mobile and then strengthen itself in the mobile market, which is growing from year to year. Previously, the company had to use internal resources for the ports, which it can now free up to produce original titles.
“Perhaps the most important thing is that in partnership with Zynga, from the perspective of developer and publisher, we have the opportunity to establish the production of new original projects. Games based on Take-Two’s key intellectual property. I believe that our collection of games — The strongest among all competitors on the PC and consoles in the field of interactive entertainment, however, the mobile and F2P-segment of the market we have hardly mastered, “explained Strauss Zelnik.
However, market analysts point out that the mobile games market has long been divided and Take-Two’s big entry may be overdue.… Many also consider Zynga to be very overrated: $ 12.7 billion — that’s more than Microsoft was worth the whole Bethesda with the rights to her franchise level Fallout and The Elder Scrolls.
Zelnik himself only noted that Zynga will not be Take-Two’s last purchase. — the publisher will be looking at different studios and companies to plan for further growth in the industry.
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