For some years November has become the month of great discounts thanks to the celebration of Black Friday. A custom that was born in the United States to encourage consumption after the celebration of Thanksgiving and that, progressively, has spread throughout the world. Today it is an event that serves to anticipate Christmas gifts or benefit, in general, from important offers. As it is linked to the Thanksgiving holiday, Black Friday is not always celebrated on the same date, but to fix it, the last Friday of November is taken as a reference. That’s why Black Friday 2020 will take place, this time, on November 27.
Without a doubt, 2020 it will be the year of shopping online, since they make it possible to avoid large crowds in establishments and facilitate home deliveries, complying with hygiene and safety recommendations. According to the Black Friday 2020 study conducted by the outlet online Privalia, 51% of Spaniards intend, this year, to make their purchases over the Internet due to the coronavirus. It is estimated that the e-commerce it will represent 89% of purchases and that the mobile will be the preferred tool to carry out purchases.
What stores join Black Friday?
Nowadays practically all stores offer discounts during this day. Many businesses even begin to reduce their products several days or weeks before. It is the case of Amazon, which has already advanced to the date of November 27, reducing more 4,000 products in the categories of computing, image and sound, home or Amazon devices. For the day of Black Friday, in addition, the company has announced discounts of up to 40%.
Along with Amazon we must highlight other large platforms e-commerce like eBay, AliExpress or the retailers Fashion. But this time it will also be especially interesting to consult the stores online from specialized stores or promotions of small businesses that have been adapting to the needs of the pandemic. By sectors, according to the data collected in the site Think with Google, the most demanded by consumers will be fashion (with 32%) and electronics (with 26%).
Tips to take advantage of all the offers
In THE COUNTRY Showcase We will do a special coverage to bring our readers the most attractive discounts in categories such as technology, home, fashion, beauty, and we will a live follow-up of the best Black Friday deals. In addition, to get the most out of this day, experts recommend following a series of guidelines:
Plan purchases so as not to fall into last minute impulses. A very simple resource that can help in this regard is to create a list with the things we need, for example, for Christmas gifts. You can also sign those items after what takes a while and that we do not decide to buy until they present a reduced price. In this way we focus on what is important and do not get carried away by the whirlwind of discounts.
Assess the budget margin that we have. The psychologist Maiana García, from the center of coaching and emotional intelligence Emotium, among the tricks to avoid losing your head with purchases, make an assessment of the monthly expenses item. “In this way you can determine how much you can allocate to purchases. Within your possibilities, Black Friday discounts can be the opportunity to give yourself the whim you want at a more affordable price, ”says García.
Compare prices. Am I really buying this product at its lowest price? To solve this question, organisms such as TO FATHER (the Organization of Consumers and Users) have, for example, their own price comparators. There are also applications for the mobile phone that analyze the evolution of the price of an item and if it has reached its minimum historical price during the sales day.
What to consider when buying online
As the director of communication and institutional relations of the OCU reminded EL PAÍS Escaparate, we must not forget that “In electronic commerce, the same regulations must be followed as in physical stores. If the word discount is used, or an offer with a price reduction is offered, the old price must be included, so that the consumer can get an idea of the amount of the discount ”. These are some questions to consider to avoid unwanted situations:
– Review the purchase conditions. As with store purchases, it is important to be aware of the rights we acquire as consumers. Therefore, we must look at the return policies and terms in case they could undergo changes. It is also advisable to check the Shipping costs and of course, keep the purchase receipt or the invoice to be able to claim if necessary. “When shopping online you have 14 days to regret it and return the product without giving explanations,” they explain on the OCU website.
– Take care of security and transactions. Before starting to buy from your computer, tablet or smartphone we must take a few minutes to verify that minimum guarantees of reliability are met. To avoid scares, it is advisable to buy in well-known stores or that have user reviews and ratings that allow you to get an idea of what we are going to find. In shopping online it is usually a good option to resort to secure payment services like Paypal or use a prepaid or credit card. We can also note that the address of the web page appears a padlock, a sign that the payment gateway used is encrypted so that it cannot be intercepted.
The favorite products of Showcase readers on Black Friday 2019
To be inspired by Black Friday 2020 purchases and to make the list of products to be purchased, we collect here the products preferred by the readers of EL PAÍS Showcase during the 2019 edition.
Set of three pans BRA
Buy for € 37.99 on Amazon
256GB SanDisk Ultra microSD card
Buy for € 46.99 on Amazon
5TB WD Elements Portable Hard Drive
Buy for € 139.28 on Amazon
Buy for € 129.99 on Amazon
Auriculares sin cables SoundPEATS Truedot
Buy for € 19.99 on Amazon
Philips Shaver, 9000 Series S9711 / 32
Buy for € 159.99 on Amazon
Helly Hansen short chaqueta
Buy from € 118.98 on Amazon
Amazon Fire TV Stick con Alexa
Buy for € 39.99 on Amazon
Freidora Princess Aerofryer XL
Buy for € 99.15 on Amazon
Take a look at the best Black Friday advance offers on ‘top’ selling products from EL PAÍS Showcase.
* The recommendations so that deliveries of online orders can be carried out with total security for distributors and customers indicate that direct contact between the two should be avoided, maintain a safe distance and wash hands after opening the package. All deliverymen are instructed to exercise extreme caution.
* All purchase prices included in this article are current as of November 12, 2020.
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