Even if the number of infections is rising again in many places, many people have already planned a summer vacation. Some areas even benefited from the crisis while others are now less popular. An overview.
Spain, Croatia, Greece: some travel destinations have always been popular with German holidaymakers for decades. Due to the Corona crisis, however, some preferences have shifted – with sometimes surprising results and consequences for prices and availability. t-online shows where a particularly large number of people are going this summer, where prices are rising and where you now have the chance of spontaneous vacations.
Surveys show travel trends for summer 2021
The travel company “Hometogo” commissioned a survey to assess the travel behavior of Germans in the summer. The data is based on several million search queries that were received on “Hometogo” in 2019 and 2021 for various check-in dates. The results not only show which countries are particularly popular.
Other studies show similar results. The marketing consultancy “Simon-Kucher & Partners”, for example, carried out the international study “Travel Trends 2021”, in which more than 7,000 people from 7 countries were surveyed. And “Holidaypirates GmbH” asked more than 1,000 people how they want to travel after the pandemic.
These are the most popular summer destinations
About 80 percent more travel destinations were searched for in Germany for summer 2021 than in 2020, compared to summer 2019 it is 58 percent more. After Germany, Croatia and Italy are still the most popular travel destinations. However, both suffered losses compared to 2019.
France came in fourth, but compared to 2019, 33 percent fewer searches were made for our neighboring country, and the Netherlands and Spain were hit even harder in fifth and sixth place: the two travel destinations lost around 45 percent. Clear winners, however, are Denmark (7th place) and Austria (8th place) with a plus of 63 and even 186 percent.
Sweden and Poland, on the other hand, also had to cope with fewer searches, but ended up in 9th and 10th place in the “Hometogo” ranking.
This is what tourists want when booking
As “Hometogo” reports, there were six times more inquiries about “flexible travel dates” than was the case before the pandemic. So vacationers want more flexibility when planning their vacation in 2021. This is also confirmed by the fact that there are now an average of only 74 days between booking and check-in: Previously it was an average of 108 days. So the trend is towards spontaneous and flexible booking.
The international study “Travel Trends 2021” also shows that only 29 percent of Germans have already booked their summer vacation this year, while 35 percent are still planning to do so.
What type of travel is preferred in 2021?
According to “Hometogo”, around 70 percent of those surveyed would most likely spend their vacation in a holiday home in 2021. In comparison, 32 percent plan to spend the night in a hotel. 77 percent want to travel by car or camper van, camping holiday on the other hand, 28 percent are still planning.
In the travel year 2021, beaches and natural destinations are also in demand. Only 13 percent of those surveyed are planning one city trip, on the other hand, more than half want to go to the sea. National parks and forests are attractive for 18 percent of those surveyed, mountains still for 17 percent.
The international study by the marketing consultancy “Simon-Kucher & Partners” also shows that although the price is still an important criterion for holidaymakers, the pandemic situation at the travel destination or trust in the local health system now also play a major role. For 27 percent, the most important thing is that the trip can be canceled. According to the survey, 49 percent travel by car, 30 percent by plane and only 10 percent want to use the bus or train. Lisa Remmelberger, partner in “Simon-Kucher’s Competence Center for Travel, Tourism & Leisure”, explains: “Consumers’ needs have changed. Travelers want to have the certainty, without restrictions or the risk of one quarantine To be able to go on vacation. “The providers would therefore have to offer flexibility in booking conditions and take precautions to ensure a safe and pleasant stay.
As the survey by “Holidaypirates” also shows, many also want to travel more sustainably in the future. A quarter of those surveyed said they wanted to travel more responsibly in the future, 16 percent said they had already paid attention to this before the pandemic.
When do most Germans travel?
According to the “Hometogo” survey, the most popular travel months for 60 percent of those surveyed are July or August. However, 46 percent can also imagine a vacation in September or October, 30 percent have already traveled in May or June and only 11 percent are planning winter for their vacation.
What influence will the vaccinations have on trips in summer 2021?
More and more countries are restricting their entry options only for those who have not yet been vaccinated against the coronavirus. Those who have been vaccinated or recovered often no longer need to be in quarantine or no longer need to be in quarantine when entering the country Covid-19 get tested.
More than half of the “Hometogo” respondents are of the opinion that those who have been vaccinated are allowed to travel freely again earlier, while 28 percent are against earlier advantages for those who have been vaccinated. In the meantime, there is the European one to make travel easier for those who have been vaccinated and those who have recovered Vaccination certificate. 62 percent of those surveyed rated this option positively.
How did the corona crisis change prices?
“Hometogo” examined, among other things, how the prices developed in June for example weeks in July and August. The travel agent points out, however, that there are holiday accommodations everywhere that differ from the average prices. That always depends on the location, size or equipment.
“The price developments from 2019 to 2021 do not mean that individual holiday accommodations have become more expensive or cheaper”, explains “Hometogo”, “Rather, the price development provides information about how much more or less a holidaymaker has to pay on average for one night in a holiday home Comparison at the same point in time in 2019. The differences result primarily from a different selection of available accommodations in the comparison period. “
The calculation shows, for example, that the price of an overnight stay in Germany has increased by 26 percent from 96 to 116 euros compared to 2019. In Croatia 132 euros are due, in Italy 126 euros. The difference is particularly large in Denmark, for example: in 2019 the average price for an overnight stay was 90 euros, in 2021 149 euros will be charged. The most expensive, however, is Mallorca with an average price of 254 euros per night.
“Travel Trends 2021” also asked about the travel budget of Germans: 27 percent of those surveyed want to spend more money on their upcoming vacation than they did before the pandemic. Anna Krumpen, Senior Consultant and Expert for Travel, Tourism & Leisure at “Simon-Kucher & Partners”, explains: “The long travel restrictions mean that society has a lot of catching up to do, and the desire to travel is high. As many consumers have been able to save money they have a budget that they can and want to spend on travel in 2022. “
What does “workation” mean?
Due to the Corona crisis, it has also become more and more popular to combine work and vacation in a “workation”. As the study “Travel Trends 2021” shows that 42 percent of Germans are open to this model because they can work increasingly flexibly due to the Corona crisis. More than half of Germans would even extend their vacation by two weeks or more if they had a “workation”.
For the selection of the “workation” location, the equipment such as stable internet, a separate work area and electronic equipment is particularly important. “The shift to remote working and hybrid models is good news for the tourism industry. The opportunity to work during the day and relax in a beautiful vacation spot in the evenings and on weekends attracts a lot of people,” explains Lisa Remmelberger.
In the “Holidaypirates” survey, as many as 40 percent state that “Workation” is the perfect way to extend their vacation and “really get to know a new place”. 37 percent can even imagine moving completely to another country.