Daniel Rodríguez agrees that the problem is the calls. “Although it offers very attractive plans in terms of navigation, the coverage is very bad, as well as its customer service,” he says.
BAIT offers its mobile service through the Red Compartida of Altán Redes, a Mexican company that according to its latest press release provides national coverage to 90% of the population, 65% (three million users) through 100 virtual mobile operators that use a 4.5G LTE infrastructure under the 700 Mhz spectrum, and the rest through the roaming service of other available networks.
“It is possible that users may find some inconvenience in the service with us and with any other provider, but it must be in a timely manner in some buildings or specific areas,” explains Altán Redes in an email to Expansion. “In some other cases, the inconveniences may be derived from incompatible equipment or that your device does not have the necessary configurations to enjoy the service.”
To solve this problem, the company ensures that it constantly performs activities to improve the network already deployed, in addition to providing training to MVNOs in terms of device configuration so that users can have the best experience. Until the publication of this note, Walmart did not respond to the request for an interview made by Expansion.
As of the first quarter of 2021, 126.6 million mobile lines were registered in Mexico, of which 3.93 million correspond to virtual mobile operators, that is, 3% of the total market, according to data from the consulting firm The CIU.
Despite the experiences, the fact that there are more options has meant a change for consumers. “For them it is very good news,” says Elena Estavillo, director of the i-Center for the Society of the Future and former commissioner of the Federal Telecommunications Institute (IFT).
It has been almost seven years since the MVNOs landed in Mexico. The first to make its appearance on the market was Virgin Mobile, it did so with the aim of positioning itself as a competitive option and different from the service offered by traditional operators. But he did not succeed.
Rolando Alamilla, Market Research Manager at The CIU, says that his main mistake was getting on your own terms with Telcel, AT&T and Movistar, who knew how to respond with promotions and low rates. In all this, the beneficiary was the consumer.
“The arrival of MVNOs in a market with such a marked concentration as the Mexican one is very important. Before these virtual mobile operators, we only had three companies offering the service. In 2015, 70% of the revenues and subscribers were had by a competitor ”, explains Alamilla.
Virgin Mobile is to be thanked for the lower rates. “Before his arrival we paid a little more than three pesos per minute for a call, one peso per short message and one peso per megabit, so not everyone had access to broadband, it was very expensive (…) Virgin was the first that offered a peso for a minute ”. The market was shaken and the traditional operators had to lower their prices, even opting to promote packages at affordable costs. “The market collapsed in favor of the user,” says the specialist.