VMarcell Jansen did not actually have to position himself. He had played for Hamburger SV soccer between 2008 and 2014. But he wanted to present his thoughts and ideas now that he has an important position at HSV Fußball AG. As is the case in these times, there was a press conference via video. In it, Jansen outlined what is important for HSV to get back to the top: “Teamwork, team play, communication.” Now one could ask heretical: What have these terms had to do with HSV in the past ten years?
At just 34, Jansen is an amazingly young chairman of the board. Jansen has played a special role since Bernd Hoffmann was dismissed as CEO of Fußball AG at the end of March. He took over the post of chief inspector because his predecessor Max-Arnold Köttgen did not want to continue without Hoffmann. Again, as Hoffmann’s successor, Jansen had been elected president of HSV e.V. a year ago and thus had a seat on the control committee. Even back then, many had said that Jansen was less interested in visiting the table tennis and athletics department than looking at professional football. He can now – from the top.
The fact that this task is extremely complicated and demanding is part of the nature of the matter at HSV. Two confidants of Hoffmann, whose contract was finally terminated on Tuesday, continue to serve as Vice President in the Presidium of the registered association and could make life difficult for Jansen there, after all, he was the one who had caused the mood change against Hoffmann on the Supervisory Board. In the beginning, Jansen was still entirely on his side. He wanted to unite HSV, said Jansen during his presentation. He can start immediately in his own presidium. And continue in membership and in the fan base. Because Jansen is considered a man at Klaus-Michael Kühne’s side. Jansen had already visited him in Mallorca as a player; the billionaire then campaigned for a contract extension. In the current dispute over Hoffmann, who wanted to keep Kuehne at a distance, Kuehne even pleaded for Jansen as CEO. Jansen has said several times that he doesn’t want to be at all.
Nevertheless, the door for Kuehne now opens again. He currently holds 20.6 percent of the shares in HSV Fußball AG. More than 24.9 percent may not be sold – as of now. It was his job to check what the club could exploit as an option, said Jansen: “The issue of equity is always important.” One thing is clear: without Hoffmann, but with Jansen and still with Frank Wettstein, CFO and supporter of Kühne , Kühne could get more influence again. Perhaps also in such a way to acquire shares over 24.9 percent.
It was noticeable that sports director Jonas Boldt recently praised and protected the billionaire. It would not be appropriate to call Jansen an extended arm, however – Jansen will already know that being too close to Kühne can be harmful. There were a number of people at HSV that Kuehne first appreciated, then dropped if they acted differently than he wanted – or if the sporting success failed to materialize. The HSV is certainly not easier with Kuehne on board.
Step towards becoming an entrepreneur
Jansen again felt that the new unit in the top management was urgently needed. He says: “We had cracks on the board. What we need to be successful, however, is a relationship of trust at all levels. ”Most recently, Hoffmann’s loneliness had repelled Jansen in such a way that he voted for separation from him. A hardness and clarity that some would never have believed in the always confident Sonnyboy he was as a player. But Jansen has just participated in how things go at HSV. In the event of failure, guilty parties are sought. Jansen experienced no fewer than four coaches in his last active season 2014/15. Then it was over, at the age of 29.
He was initially smiled at when he said there had to be more to life than soccer. But there was more. Jansen founded his MJ Beteiligungs GmbH, bought shares in a medical supply store, restaurants and a fitness fashion label. Jansen is now involved in five start-ups; he made the step to becoming an entrepreneur with a persistence that surprised many companions of the Rhenish happy nature. As a critic of the HSV path, Jansen remained loyal to the Hanseatic city. With the relegation in 2018 at the latest, he saw his time to strive for an official position at HSV.
In this way he has now reached the top. And that he still holds the bones for the “third” of the HSV in the upper league gives him – if you will – an additional dash of credibility. He promised no fairytale castles when he presented them. If at the end of the season (so it ends) nothing will go up with the promotion, you will try again in the next season. In this context, Jansen praised CFO Wettstein, who ensures the necessary liquidity. Of course, Jansen knows very well that HSV has lacked money rather than cohesion in recent years.