what big tech do

The world’s largest tech companies have been searching for new health solutions for years. Details about which projects each leads.

The American Giant Microsoft just made the second largest acquisition in its history by acquiring AI company Nuance for its healthcare-specific cloud technology, And it’s just one of the ways tech giants are investing heavily in digitizing healthcare.

The crisis sparked by the global COVID-19 coronavirus pandemic exposed health deficiencies in many ways, such as a shortage of workers and the prevalence of disease among young people.

However, this sector, valued at US $ 3,600 million, became a investment and contracting focus; experts predict that health care will skyrocket as the baby boomber generation ages and needs more care.

The biggest tech companies – Microsoft, Amazon, Google, and Apple – have been betting on health for years. These are the latest news and movements from tech companies in their quest to revolutionize the healthcare industry.

Microsoft

Microsoft launched Cloud for Healthcare late last year, the industry’s first specific cloud offering. The product enables healthcare professionals to schedule and conduct virtual visits to patients within Microsoft Teams; and monitor patients’ medical devices remotely through Azure.

The tech company is trying to plant its banner on digitizing and improving medical records to lessen the administrative tasks doctors have to do and reduce physician burnout.

Microsoft worked with the speech recognition and artificial intelligence tools of Nuance to take note of conversations between patients and clinicians during telemedicine consultations in Microsoft Teams.

We believe that our solutions, along with Microsoft’s platform and capabilities, will bring the practice of medicine back to that intimate interaction between doctor and patient; furthermore, they will actually reduce the administrative burden“, he remarked Mark Benjamin, Nuance CEO, in dialogue with CNBC.

Amazon

Like your e-commerce and cloud computing businesses, Amazon is strongly committed to health through multiple avenues.

The company launched in November Amazon Pharmacy, which can deliver their prescriptions to most US customers with no shipping costs.

Prime members get special benefits; like discounts of up to 80% on generic drugs when they pay without insurance and delivery in 2 days when they use Amazon Pharmacy.

Amazon maintains that its newly released wearable Halo can analyze the voice of a user through his speech and calculate the percentage of body fat using a smartphone camera, 2 features that separate it from its competitors Fitbit and Apple Watch.

But Amazon’s most ambitious effort is developing a way to connect workers at other companies with primary care specialists for online and in-person consultations.

Amazon intends to sell the primary care service – dubbed Amazon Care – to companies that want to reduce the cost of healthcare for their employees.

Google

Google had perhaps the most tumultuous process to establish a healthcare company. Three senior executives from Google Health – including the global deployment manager— recently left the project.

The tech giant first launched Google Health in 2012, but closed it after just two years due to low user interest..

Even if Google Health returned under new leadership in 2018, Blake Dodge and Hugh Langley of Business Insider reported that the team struggled to define its mission and figure out how to make money.

Public criticism for privacy reasons hampered Google Health’s first major alliance with Ascension to store health records in the cloud.

The United States has launched an investigation into the agreement to determine whether Google’s use of health records violates privacy law.

Sources specified that Verily, a life sciences research company, could be spun off from Google’s parent company Alphabet to operate as a separate company.

Google’s healthcare company had recent victories, including the completion of the $ 2.1 billion acquisition of Fitbit in January.. US regulators still determine whether the deal violates antitrust law.

The company also launched Care Studio, a tool that helps clinicians organize patient data; and, launched a collaboration of u $ s100 million between Google Cloud and the Amwell telehealth platform.

Apple

The Cupertino Giant invests in helping users with their personal health through Watch. In September, Apple unveiled a new $ 400 Apple Watch which measures the user’s blood oxygen levels and heart rates.

And although it is not exactly health, Apple just launched Fitness Plus, a subscription training service that has Peloton as its main rival.

The service, of u $ s9.99 per month, requiere un Apple Watch to sign up. Insurer UnitedHealthcare offered enrollees a free 6-month subscription to Fitness Plus.

Similar to Google, sources close to Apple noted in 2019 that the health team lacked focus and growth. Microsoft Y Google they had no additional statements to add. Amazon Y Apple were not immediately available for comment.

Source: Business Insider

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What should you keep in mind when buying a 4K TV?

There are new technologies to understand such as HDR, OLED, and QLED. along with the basic screen size questions, and the usual question of whether you have Netflix

The tv technology It has come by leaps and bounds in recent years, so if you do need to upgrade, you might be baffled by the modern TV shopping experience.

Should you buy an OLED or a QLED? An LED or an LCD screen? And what streaming apps do you need? Televisions improved picture performance across the board. All but the smallest and cheapest models now have a resolution of at least 4K.

There are also new technologies to understand, such as HDR, OLED y QLED. along with the basic questions of screen size, TV location, number of inputs, and the almost ubiquitous: “Do you have Netflix?”

What size of TV screen?

There’s more media attention than ever on larger screens, with fewer 32- and 40-inch models appearing on new TV lines thanks to increased resolution Ultra HD 4K That justifies the big screen.

But while it may be tempting to think that bigger is better, the right set size for you depends largely on how close to the screen you will be sitting and the resolution of the source material you are viewing.

The organization SMPTE (Society of Film and Television Engineers) published detailed guidelines on exactly how far you should sit to optimize the performance of your television.

If you are sitting at the correct distance from your TV, you will see a lot of details, good edge definition and smooth, clean movement, but if you’re sitting too close to the screen you’ll see more images. noise and artifacts. On the other hand, if you sit too far from the TV, you will have a hard time capturing all the picture details that your TV has to offer.

The regla SMPTE para ver TV Full HD (1080p) states that you should be seated at a minimum distance of 1.5 to 2 times the diagonal size of your TV from the screen. You can sit closer to the screen if you have a 4K TV, roughly one to 1.5 times the size of the screen, as you’ll notice fewer artifacts thanks to the higher resolution.

The following distances are a good starting point:

  • 65 inches: minimum 2.5m (Full HD) or 2.1m (4K).
  • 50-52 inches: minimum 2.2m (Full HD) or 1.7m (4K).
  • 46 inches: minimum 1.9m (Full HD) or 1.5m (4K).
  • 40-42 inches: minimum 1.7m (Full HD) or 1.3m (4K).
  • 32 inches: minimum 1.3 m (Full HD).

Keep in mind that the type of TV you want (an LCD, QLED or OLED screen) could affect your decision about the TV size, so keep that in mind.

Most 4K TVs include native apps from Netflix and other streaming services.

Most 4K TVs include native apps from Netflix and other streaming services.

¿4K o no 4K?

This may seem like a no-brainer at first, butyou should really go for a 4K TV instead of a Full HD TV? Higher resolution sets, four times that of Full HD, were adopted much faster than 1080p in the past.

4K TVs are much more affordable and mainstream these days. In fact, it’s harder now than you think find HD televisions for sale. HD resolution is now only available for smaller screen sizes, between 20 and 40 inches, for example, or to meet very tight budgets. Regarding 8K televisions, for now they have a very high price.

What is HDR?

High dynamic range (HDR) is the buzzing TV buzzword that tends to go hand in hand with 4K TVs. Basically: the higher the dynamic range (brightness and colors), the more realistic the image will be. HDR offers greater subtlety and depth of color gradations, as well as stronger contrast.

There are several types of HDR, and with different TV brands endorsing different variants, it can be a minefield trying to find the best option. For example, HDR10 is the standard HDR format that you will find in all HDR compatible content, from discs 4K Blu-ray to Netflix and Amazon shows. If you are buying a 4K HDR TV, HDR10 will come as a minimum.

Then there is Dolby Vision. Unlike HDR10, which applies the Scene-by-scene HDR values (that is, each time the camera cuts to a new scene), Dolby Vision HDR applies this image information (called metadata) frame by frame. This dynamic form of HDR, when implemented correctly, has the potential to enhance standard HDR10 presentation.

HDR10 + is a rival format to Dolby Vision. Created by Samsung, it also uses dynamic metadata, but while Dolby Vision is licensed, HDR10 + is a free and open format that any business can implement however they see fit.

You’ll find Dolby Vision on select TVs from LG, Sony, Panasonic, and Philips, while Samsung powers its own HDR10 +. Panasonic and Philips have recently started supporting Dolby Vision and HDR10 +. There is a wealth of Dolby Vision content available on Netflix Original Shows, Disney +, Apple TV +, and 4K Blu-ray Discs.

HDR10 + content is mainly found in Amazon Prime Video. However, several major movie studios have signed up to use the format. Thus, the HDR10 + began to arrive to Bohemian Rhapsody, The Secret Life of Pets 2 and Godzilla: King of the Monsters.

In addition to Netflix, many 4K TVs include direct access to YouTube.

In addition to Netflix, many 4K TVs include direct access to YouTube.

What connections will you need on your 4K TV?

Connections on televisions do not differ as much as before, and most have at least three (often four) HDMI inputs. They are sufficient, for example, for a Blu-ray player, a decoder, a game console and a media streamer.

4K TVs have at least one HDMI port with 2.0 and HDCP 2.2 certification for native 4K and HDR content, but check compatibility if you plan to connect multiple 4K sources.

HDMI 2.1 is also making its way into TV specs, bringing much higher bandwidth capacity. It allows the passage of dynamic HDR at 4K / 120fps and 8K / 60fps. It also offers eARC support.

Are you planning to improve the sound of your television with a bar? You must connect it to the input HDMI ARC (audio return channel) of the TV. This brings the audio signal directly from the TV to the soundbar. Alternatively, make sure your television has optical digital or analog outputs for connection.

While some televisions feature composite inputs, most, even at the budget end, removed the legacy connections like SCART. So those who hang on to old video recorders, for example, should be aware of that.

What kind of screen: OLED, QLED or LCD?

LCD televisions, which require a backlight usually made up of white LEDs to display an image on the LCD panel, they are available in a wide variety of screen sizes and, thanks in part to the technology’s low cost of production, at affordable prices.

OLED (Organic Light Emitting Diode) is a panel technology that uses self-emitting particles, so no backlight is necessary. This allows OLED TVs to be incredibly thin, while also offering compelling dark blacks, strong contrast, and excellent viewing angles. LG, Sony, Panasonic, and Philips are the big brands with OLED TVs in their lines. In general, OLED TVs from these brands are excellent.

QLED (quantum dot light emitting diode) is Samsung’s answer to OLED. A QLED TV is an LCD TV, but with a layer of quantum dots over the backlight.

However, the quantum dots (tiny semiconductor particles) in the QLED current do not emit their own light. Therefore, QLED TVs, like conventional LCDs, rely on a backlight.

The advantages of a QLED TV? Usually get bright and vibrant colorsplus bright, sharp images with sharp details. Samsung’s QLEDs have gotten better and better over the years, and they’re a great alternative to OLED TVs.

4K TVs have the widest variety of screen sizes on the market.

4K TVs have the widest variety of screen sizes on the market.

What is the best TV technology?

If you’re opting for an LCD TV, the LED backlight comes in two flavors: edge lighting or direct backlighting. The former is the most common and the cheapest to produce. The televisions are illuminated from the edge by a row of LEDs that border and face the center of the screen, which scatter the light across the screen.

The benefit? Thinner TVs. The inconvenient? Contrast often inconsistent, with the edges of the images brighter than the center. You can have direct or full matrix backlighting, with LED lights evenly positioned behind the entire screen.

In theory, full direct backlighting improves local attenuation, that is, contrast control: it keeps the dark parts of an image dark and the brighter parts at the same time. The only downside is that this method generally means a slightly thicker TV.

Smart TV apps

Smart TV features are even more common than 4K displays, and almost all new models have built-in Wi-Fi and an Ethernet connection, and host at least Netflix and YouTube apps. Most add Amazon Prime Video and other services.

Netflix and Amazon have a growing library of 4K HDR content available, so it’s always worth looking for support on the TV you buy. Remember that the fact that the hardware of a television is compatible with a certain technology does not necessarily mean that all its software does.

Also check that your future new TV has an app that offers pay-per-use movie streaming in 4K and HDR. The Apple TV app is the standard, but is only available through certain Samsung TVs, and the video streamer Apple TV 4K, of course.

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purchase with benefits and discounts

The world of payment methods is still at war. The eCommerce giant doesn’t breathe without thinking about the next step. And the banks respond

Mercado Pago does not want to lose its dominant position in Argentina. The strategy to prevent your recently emerged competitor MODE (which has more than 35 allied banks) do not gain space it is deepened, even taking a “step back” in terms of digitizing money and allowing cash withdrawals in businesses through the virtual wallet and QR code.

In this way, the Marcos Galperin giant continues to expand the possibilities for its clients. In addition to making payments and transfers, they can obtain credits, pay in more than 4,000 stores, send money by WhatsApp and get a yield on account balance. These “extras” that the digital wallet They aim to strengthen their leadership.

The same happens with the marketplace that originated it all: Free supermarket, car sales and even a “own Falabella” are some of the moves that the company has been promoting. At the regional level, the platform recorded:

  • Transactions in Mercado Pago equivalent to US $ 16,000 million only in the last quarter
  • Almost 100% YoY increase in the volume of payments processed in dollars
  • 125% year-on-year growth in the total number of users who pay with a virtual wallet
  • It exceeded 13 million users in the region, with a total record in loans granted

And its success is reflected on Wall Street: its shares tripled in value and it is, by far, the largest Argentine company globally.

Meanwhile, just as eCommerce companies were getting into the fintech world, financial entities converge towards ecommerce models, scenario that puts the Argentine unicorn on alert.

The branches of the future?

Although they arose a few years ago, banking marketplaces have managed to prevail from the pandemic, to the point that almost all major entities already have one. Conrado Marturet, CEO of Aper (in charge of the technological development of these virtual stores), explains to iProUP that “it is essential that banks begin to venture into other types of businesses and compete. ”

For his part, for Daniel Jejcic, CEO of Avenue + (another of the companies in the sector), which banks are doing is to generate an ecosystem of SMEs, made up of sellers and their portfolios. Thus, these platforms are the perfect place to expose all your products and services.

“What they are doing is managing a value proposition supported by financing, a mix between paying with money and points, loans, through the access to particular socioeconomic strata or even a combination of all these kinds of things, “he says.

ICBC was the first to develop its marketplace in Argentina, from the hand of Aper. As explained by the entity, the objective of ICBC Mall is to give one more sales channel for corporate clients, as well as an exclusive option to take advantage of the points program. Offers non-banking products and services through payment with cards or points of the program ICBC CLUB.

Financing: the key to banks

Financing: the key to banks

More than 200 partners and 90,000 products in stock, users can acquire articles of the most varied areas, ranging from technological to paint or clothing. In terms of services, it enables cell phone recharging, training courses at the ICBC Foundation, among others. In 2020 it added the possibility of making donations, for example, to the Food Bank.

ICBC Mall provides the possibility of pay with credit and debit card, but also incorporates the option to redeem ICBC Club points, opening the possibility of entering our credit card on-boarding to become a customer and access various benefits “, he tells iProUP Pablo Díaz, Head of Loyalty Platforms of the entity.

In addition, it offers interest-free fees (9 for goods and services and 6 for tourism), discounts up to 50% and additional discounts for depositing the salary, which go up to 20% depending on the type of client.

Other stores and their offers

Regarding the competition, Banco Ciudad has its City Store, from which you can easily perform the online purchase of products from a wide range of items, in 12 installments without interest, free shipping in selected, discounts of up to 50% and an express sales section.

The Store works for the city ​​and province of Buenos Aires, and also for other locations where the City has a presence: Córdoba, Mendoza, Río Cuarto, Salta and Tucumán. According to Matías Hirschmann, Marketing Manager of the City, andThe catalog is being updated based on changes in consumption habits of customers.

“We put special focus on home office products. We offer products designed under this dynamic, such as notebooks and desk furniture, among others. The modifications accompany the purchasing behavior, which migrated towards this type of article during the quarantine and also towards the online mode “, he details.

Add that offers through the Store are part of a larger benefits program what includes Promos with cards, discounts and extensive financing plans. For example, 36 installments in shops of sale of motorcycles, bicycles, in Garbarino and Compumundo, as well as offers for specific segments (30% off in pharmacies for retirees).

Cross benefits: banks allow you to use your loyalty points in discounts

Cross benefits: banks allow you to use your loyalty points in discounts

Since Macro desk express to iProUP that the strategy of Macro Rewards is based on the continuous improvement for user experience, as well as diversity and new proposals. In addition, they add, “It is a mainstay work on differential benefits of interest-free savings and fees“.

There they offer different financing alternatives (up to 18 installments without interest), mix of points and weights at the user’s choice. “Customers accumulate points for consumption that they can use as a means of payment,” they point out, adding that you can buy an appliances, make cell phone recharges, loads of GOES UP, credit card savings and miles Plus Airlines, in addition to gift cards and experiences.

The proposal does not require adherence; reaches all bank customers No participation cost and shipping is included in the price of the products.

Supervielle Store also offers strong discounts and 12 installments without interest. Meanwhile, for customers Banco Nación there is a BNA Store, to acquire from motorcycles to appliances in 18 monthly payments without interest.

For its part, BBVA offers Shop, that has 175,000 clients and closed 44,000 sales in the first five months. Offers a wide catalog of more than 70,000 products of 300 categories with special financing and discounts for users of the entity.

Santiago Benvenuto, manager of Means of Payment, Alliances and Sponsorships at BBVA, pointed out that it is a “startup within a bank” that is also developed through an alliance with an ecommerce company.

“They are dedicated to what they know, the management with the shops, the technology behind the Shop and the logistics and after-sales service. We take care of thinking good promotions for our clients and to generate a good experience in our app. We provide knowledge of the world of means of payment, which is our great strength “, he explains.

Shopping is easier and more accessible with Shop

To accompany its customers at the beginning of the year, BBVA in Argentina grants a 25% discount on all purchases within the GO BBVA Shop. The promotion is valid until March 31, 2021 inclusive. It is accessed by paying with Visa and MasterCard Credit Cards issued by the bank.

The benefit is applied to the final price, once the discount offered by the merchant has been made. For purchases made in a single payment, the limit is 1,500 pesos per account.

In addition, you can use the Now 12 and 18 financing plans and choose the shipping method or withdraw the purchase from the chosen store.

Behind the scenes

The growth strategy of each of these stores requires scalable technological possibilities. So, each bank chooses a partner with whom to ally:

  • Banco Ciudad, Macro and BNA, for example, have Avenida + as an ally
  • ICBC Mall, the Petersen Group stores, BBVA and Supervielle are run by Aper

“What banks do is competing in eCommerce embedding within each purchase the best consumer financeMarturet explains.

According to its spokesperson, the ICBC store has been experiencing sustained growth either in offer and diversity of products and categories, as in number of operations and billing, “detecting in 2020 a growth of 120% versus 2019”.

Complementing that, Marturet speaks of a 3% conversion rate on average, which implies twice the market average. It even reaches peaks of 8%: “For the client it is one of the best options to get what he needs, “he says.

For its part, the person responsible for Avenue + says: “They are generated exponential sales results and market capture. One of the great challenges they had versus ecommerce was getting a new customer. The bank made a lot of money. Through these proposals they achieve capture and retain them, as long as the shopping experience and value proposition are good. “

Since city ​​Bank, Hirschmann shares with iProUP : “At the beginning of the quarantine, sales had grown more than 10 times, a trend that was consolidating and even increasing in the following months. Tienda Ciudad already forms a ecosystem with more than 400 SMEs or companies that they sell online through the bank’s website. ”

Although for now the marketplaces only work for bank customers, there are plans to open the game to external customers and sellers, always giving extra benefits to the firm’s clients.

Not only electronics: banks offer a varied catalog on their marketplaces

Not only electronics: banks offer a varied catalog on their marketplaces

As much as banks do not speak of competition with Free market, it is clear that they are the main enemy to defeat. “At Banco Macro we understand that it is another business model. Our focus is the customer value proposition,” they remarked from the entity.

“The competition represents a stimulus and a great challenge, which forces us to constantly rethink our value proposition to be competitive“, explains the manager of city ​​Bank and adds: “The Store has telephone sales with attention via whatsapp, which generates a differential attribute “.

The virtuous circle of this new race to win in the digital market It is closed by suppliers and many vendors who, due to the health crisis, had to close their physical stores and go online to survive.

The bank of the future will own of the whole context of the transaction starting from its online platform, where it will give you everything you need. In the future there will be ecommerce complete that allow you to buy products, houses, cars, travel and, of course, the best financing “, concludes the CEO of Aper.

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what are they and how can you earn in dollars

Collectible art, unique moments. Anything goes when buying and selling the new crypto trend that ranges from pictorial to masterful plays

They became the new “fever” within the crypto world. After the Bitcoin frenzy, now the token no fungibles o NFT they are on the lips of everyone who follows virtual currencies.

However, they were not conceived as coins, as in the case of bitcoin or ether, which are the native token of the networks Bitcoin y Ethereum, respectively. That’s why they are “non-expendable“, namely, nor it is possible to exchange (spend) them for another good of another nature and of comparable economic value.

Rather, these tokens store information within the blockchain and represent a unique good, a digital file that can contain text, audio, images, video, etc..

At first, the NFT were used to create collectibles (as virtual figurines) and artworks whose property is settled in the blockchain. But now it almost migrated to any digital content.

The move recently gained notoriety after several celebrities, such as LeBron James, star basketball player for the Los Angeles Lakers, who began to capitalize on them in millions of dollars.

The American athlete just sold for 200,000, 125,000 and 80,000 dollars videos of the moments featured of your career converted into a tokens. But he’s not the only one. In the last month the NBA raised more than $ 150 million selling the best plays of its stars.

In this way, NFT transform the tdigital work on a work of art, easily to trade the crypto world. Thus, artists, musicians and influencers are turning to this move as a way to get the investors look at your projects.

But also tech personalities are entering this market: Jack Dorsey, CEO of Twitter, sold on u $ s2.5 million the first message of the platform, while the remembered GIF “Nyan Cat” is at $ 600,000.

Definitions

Emiliano Limia, Press Officer of Buenbit, affirms to iProUP that the classic example used to understand its operation is the analogy with money fiat (currencies such as the dollar or the euro).

A $ 100 peso bill is worth exactly the same as another $ 100 bill. One DAI is worth exactly the same as another DAI. That is why they are expendable goods“, he adds.

Limia says that one NFT it is completely different from a cryptocurrency: it has unique characteristics and represents something different“And complete:” Nor can they be subdivided. They were created with the aim of exploring digital scarcity, the possibility of registering a unique and irreplaceable good“.

Maximiliano Hinz, Latam Operations Manager de Binance, agrees that a non-fungible token does not have a “liberating character”, that is, that no there are several identical units that can be used as exchange currency, as with Bitcoin, but they are unique.

Anyone can create their own non-fungible token

Anyone can create their own non-fungible token

According to the executive, these tokens are “a copy of the smart contract of a network (such as Ethereum) where the information is stored. Lately, the artistic type is in fashion, which are ultimately images.”

Hinz remarks that, as with cryptocurrencies, being the first to join this new trend (what is known as early adopter) It can generate economic benefits.

If it is established as a valid way to commercialize art over time then those who bought the first pictures will find a higher profitas the value of the works will be equated with that of traditional art, “says Hinz.

But he remarks that it is also possible to acquire other types of non-fungible tokens, “such as a Internet domain. Thanks to projects like Namecoin it can be tokenized and it would be an NFT. ”

In addition, the director of Binance highlights that NFT have as “benefit that they can be bought with cryptocurrencies, making their commercialization more dynamic.”

Thus, any file of picture, audio o video can be offered as an NFT. However, there are certain issues to consider when deciding to buy one.

Mainly, it would be necessary to decide which marketplace to use, in what kind of digital wallets can manage them and what cryptocurrency it will be needed to complete the acquisition.

But if you want to sell, the methods may vary depending on the platform used. In practice:

  • It goes up content to a marketplace
  • Then you have to follow the instructions to convert it to an NFT
  • Specifications should be included, such as a job description and a suggested price

Hinz states that “the shape to earn money with these tokens is through your exchange, as with a artwork. If our paintings have a buyer then we will be making money from marketing, as with an NFT “.

“Beyond the potential monetary benefit, be a early adopter provides the possibility of forge direct relationships with the most important exponents of the industry and, therefore, have access to all related news. It is a great opportunity to become referent or opinion leader for the future“, advises Limia.

Highlight that another industry that embraced NFTs is sports. “Great soccer teams have turned to this new revolution to produce their own digital collectibles dedicated to fans of this sport. The Barcelona, Paris Saint Germain and Atlético de Madrid they already have their propios NFT issued on Ethereum, “he says.

Maradona's NFT

Without going further, Diego Maradona Had his own non-fungible token, as it was exclusively anticipated iProUP. The company Sorare, which offers an international blockchain-based fantasy league (similar to Gran DT), added to its platform the late star and the club he ran, Gimnasia y Esgrima de La Plata. Were the first from South America, but now River Plate also joined to the move.

Thus, users can buy the figurines 4.0″ of footballers and create a team on each date with five of them: a goalkeeper, a defender, a midfielder, a striker and a technical director.

And not only can they win prizes in virtual currencies –Convertible into dollars– according to performance of each one on the different dates of their respective leagues, but also to sell those figurines to other fans when they want to renew their campus and even collect them.

To give an idea of ​​how much this market moves, Cristiano Ronaldo’s card was sold for a value equal to u $ s 2,600 million on Sorare’s platform.

Buy and sell

Edy Weber, CEO of Koibanx, comments the iProUP what each piece of the real or digital world must be unique, authentic and unrepeatable to become a NFT in the blockchain.

“Today the artists can tokenize their works, sell the originals and establish a value in its pieces that can be bought by collectors or investors that now have their property registry, “he says.

“A well-known example of the use of non-fungible tokens is that of CryptoKitties, a decentralized app in which there are virtual cats that can be collected. Each cat (or active) is represented by a non-fungible token and with its own characteristics “, he mentions.

Crypto art for all audiences

Crypto art: NFTs revolutionize the way works are commercialized

He also remarks that there are platforms that they converted in a very short time in the great markets of digital art and the custodians of a nbillionaire egoism, which has not stopped growing in recent months. Some of them are:

  • Opensea: is he Today’s most important NFT marketplace. Lets buy, sell and auction off artwork and collectibles
  • Nifthy Gateways: one of the most active digital art buying and selling communities
  • Theta: it has its own blockchain and digital currency and is presented as a platform that will change the way videos are broadcast
  • Enjin Coin– Integrate video games into the NFT business
  • Decentraland– Provides a virtual world where users can create your own objects, develop applications and monetize
  • Flow: created by those responsible for CriptoKitties, it focuses on the ddistribution of games, apps, and digital assetsIt has as partners NBA, Ubisoft and Warner Music

“Those who see a value in the represented object, acquire it in some cases as investment, speculating with the rise of its value, “says Wber.

For his part, Hinz remarks that the market for non-fungible tokens is still did not reach the point of full maturation, so its derivatives either. In consecuense, this is a good time to start exploring them.

“I would like to see museums like the Louvre with a digital exhibition of NFT, at that time I think we could say that they have become an established platform for art transfer. It would not be strange that in the near future we see large galleries and museums with their own collection of non-fungible tokens, “he anticipates.

In this way, the crypto world offers another fast and decentralized way of transmitting value. And not only economic, like Bitcoin, but artistic and even emotional. Another revolution that is here to stay.

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10 keys you have to know

The monetary authority developed a series of tips to clear the doubts of bank customers and users of financial services

The central bank released a series of questions and answers to clear up common doubts from users of the banking and card system in Argentina.

They range from canceling a banking product or service, to filing a claim with the BCRA, including what operations can be carried out from a savings bank, among other topics.

Here are the 10 key tips from the Central Bank for users of the financial system:

1. What are the main rights of users of financial services?

Users of financial services have the right to receive a fair and dignified treatment, to the protection of their security and economic interests; to obtain adequate and truthful information about the terms and conditions of the services that they contract, as well as to receive a copy of the instruments that they subscribe and to freedom of choice.

People with reduced mobility have the right to priority care and, if they have visual difficulties, they must be provided with the appropriate instruments for their access to financial services.

For those who have exercised the right to have their identity recognized, financial entities are obliged to rectify the identity and reprint all the essential elements such as debit card, credit card, account statements and others. In addition, the entity must guarantee dignified treatment on issues of gender, modesty and privacy.

2. How to turn to the people responsible for customer service in banks?

All banks are required to report at least a person responsible for customer service as owner and one as alternate, with a contact telephone number and email. The Central Bank publishes this information on its website. To find out who are the persons responsible for each Obligated Subject: https://www.bcra.gob.ar/BCRAyVos/Responsables-Atencion-cliente-Bancos-companias-financieras.asp

Financial companies, card issuers and other entities covered by the regulations on the Protection of Users of Financial Services also have the obligation to inform those responsible for customer service.

Banks: they must provide customer service channels.

Banks: they must have people responsible for providing customer service channels.

3. How can a product be unsubscribed?

Banks should allow account closure at any branch –Not necessarily in the filing of the account– as well as through electronic means (mail, telephone, homebanking, ATM).

Even with outstanding debts, a credit card can be canceled. Only in that case may they require that the procedure be carried out in person, at any branch.

When requesting the cancellation, the entities cannot charge any charge or commission, except for the sending of the physical summary and the eventual recovery of a debt not canceled.

It is important to always ask for proof of the procedure carried out or the management number. If debts are registered, they will not be able to demand their cancellation as a condition to revoke or terminate the service.

Acceptance of a product or service can be revoked within a period of ten (10) business days from the date of receipt of the contract or the effective availability of the product or service, whichever occurs last, with reliable notification or by the same means in which the service or product was contracted.

4. How to file an unresolved claim with the Central Bank?

The claim must always be made first at the bank and the bank must inform the assigned procedure number within a maximum period of 3 business days.

If 10 business days have elapsed since the claim and no response was obtained or it was not satisfactory, the claim can be formalized before the Central Bank at this link: https://www.bcra.gob.ar/BCRAyVos/Reclamos-no-resoluciones .asp

5. How do you know if you have a debt with a bank?

The Central Bank of the Argentine Republic has the Central Debtors Office, which is a registry that shows debts or amounts with financial entities for non-payment of loans or credit cards for the last 24 months. It also shows if there are any bounced checks, other credits, or provincial tax debts. To consult the information, you must enter with the CUIT at https://www.bcra.gob.ar/BCRAyVos/Situacion_Crediticia.asp

The information published in the Debtors Central is provided by banks and other entities, therefore, if you want to make a request for rectification, updating, deletion and confidentiality in the registry in the Debtors Central, you should contact the entity that reported these data to the Central Bank and, if the claim proceeds, it corresponds that the entity requests the BCRA within 10 calendar days of the request, that the modifications in its databases be made.

Financial products: if the banks do not resolve the claims, the clients can go to the Central Bank.

Financial products: if the banks do not resolve the claims, the clients can go to the Central Bank.

6. How can you access a free bank account?

There is Universal Free Account (CGU), which is a savings bank in pesos, with opening, maintenance, fund movements and free balance inquiries. It is necessary to have a DNI and not have another bank account. Includes a debit card to make purchases in stores and access the ATM.

It has no opening or maintenance costs. Balance inquiries can be made at ATMs of different banks and networks in the country. To learn more: https://www.bcra.gob.ar/Noticias/Relanjando-Cuenta-Gratuita-Universal.asp

All Savings Banks in pesos are free to open, maintain and provide a debit card.

7. What operations can be done from an open savings bank to pay for social assistance plans or programs?

These are accounts that are opened at the request of the National Social Security Administration (ANSES) for the beneficiaries of an assignment such as the AUH, plans and programs of social assistance.

Accreditations are accepted for all concepts, but there is a limit (established by the National Council for Employment, Productivity and the Minimum, Vital and Mobile Salary).

This type of account allows movements free of charge, such as: account opening and maintenance, withdrawals at all ATMs in the country without amount limits, cash withdrawals at the counter, as well as purchases and / or cash withdrawals with the credit card. debit.

8. What modality exists to establish a fixed term?

Can be done Fixed deadlines Through the website or mobile banking of any bank, which will debit the funds from the account in pesos of origin. Banks cannot charge commissions or fees for the use of this fixed-term modality, nor can they establish limits on amounts.

There are different alternatives for fixed-term investments and the bank may offer them. Like the traditional fixed terms, at a minimum of 30 days, and the pre-cancelable fixed terms in UVA that aim to provide an attractive alternative for savings in local currency, adjustable to the evolution of prices at a positive real rate. They admit the option to cancel it after 30 days. They offer an interest rate that cannot be lower than UVA + 1% nominal per year for those who opt for the 90-day term.

You can consult the rates offered by entities for fixed terms online and choose the most convenient alternative: https://www.bcra.gob.ar/BCRAyVos/Plazos_fijos_online.asp

9. When are the transfers immediate?

The immediacy of the transfers applies to natural or legal persons who are holders of a savings account, a salary account or a checking account.

The amounts of immediate transfers in pesos, per day and per account are:

  • Up to $ 125,000 for ATMs.
  • Up to $ 250,000 for homebanking.

On specific occasions, and due to security issues and preventive controls applied by entities, there could be some delay in accreditation.

10. How much do you charge to withdraw cash from an ATM?

It has no cost for the holders of debit cards associated with salary accounts, retirement payments or social plans. They have the benefit of withdrawing cash from any ATM, regardless of which bank or network they belong to.

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auctions have already started for non-payment

After the end of the freeze, the amount of the quotas exploded and thousands of families were unable to cover the payments. The Government still does not give answers

The scenario for those affected by the thawing of the UVA credits it does not stop winning in drama. While the official decision persists not to bring solutions to the more than 105,000 families now facing the unfreezing of quotas, the banks began to move the chips and the first executions for non-payment have already been activated.

The first resonant case corresponds to Marcelo Macaluso, a mortgaged from San Rafael, Mendoza, who was just notified that your home will be evicted and then auctioned. The mortgaged in question, father of 4 children, obtained in 2017 a loan from the UVA system of 2 million pesos.

Due to the effect of inflation and the post-freeze adjustment, added to the amounts due to non-payment, Macaluso went to duty 9 million pesos.

“Two years ago he stopped paying due to various complications. The main one: he has a personal loan and that caused his salary to be garnished. That is why he could not continue complying with the UVA. A week ago they informed him that, for not paying, he was they will execute the house, “he commented to iProfesional a spokesperson for the Hipotecados UVA organization.

Macaluso himself acknowledged that even by selling the property he could not raise the debt and cancel the mortgage.

“We took the loan from Banco Nación for 2 million pesos, about 102,000 UVA, for 30 years. In the beginning it was normal, the first installment was 13,900, from the second onwards the loan was normal and we paid about 9,000. But from then on, it became more complicated due to the increase in the quota, “he said.

“The capital owed rose monstrously, the debt became more and more expensive and today the bank executes me for 9 million pesos. I stopped paying in April 2019 and the fee was close to 20,000 pesos and what I owed was 4 million. We tried to prioritize it because it is your roof, but I was also getting into debt in other things. We didn’t even have enough to eat“, he exposed.

Since UVA mortgaged they anticipated iProfesional that there are also executions when falling in Tierra del Fuego, Buenos Aires and La Plata. This weekend, the organization launched a campaign to demand political responses to this extremely complicated instance that thousands of families go through throughout the country.

“The Frente de Todos gave its house –reference to Marcelo Macaluso– and that of each family #HipotecadosUVA to the financial system. Today they touched us all. Alberto Fernández, it’s time to choose between the people or the banks“says the request that circulates on social networks.

The first execution began in Mendoza and similar processes are taking place in other provinces.

Properties for sale

As this media recently stated, the ruling party barely accompanied the end of the freeze with a convergence plan of 18 installments, always with the prospect of ending the amounts that were pending from the suspended payments stage. For the mortgaged, the decision represented a backpack of lead: they face a heavy payment while the installments continue to rise due to the effect of prevailing inflation.

“In the collective we find that every day there are 4 to 6 families who take the difficult situation of putting their home up for sale“, said to iProfesional a representative of Hipotecados UVA. Without failing to point out that, to top it all, the sale of real estate continues to be paralyzed, which is why there is no immediate exit for the indebted.

Débora is one of the mortgaged women who, together with her husband, have just made the decision to part with their home due to the impossibility of meeting the payments.

“We took a Procrear UVA in December 2017. We had signed up on several occasions in the previous one. We were raffled in the management of Macri. We started with a low fee of 6,000 pesos, today we are paying more than 26,000. To have our house we ask an amount of 940,000 pesos, we received the subsidy that ANSES gives you, and the rest we put in. Today we owe the bank 3 million pesos, “he told iProfesional.

“Unfortunately, we had to make the decision to put the sale sign on the house. They frozen the quota but not the UVA, so it continued to increase. At the time, what was arranged is the possibility of deferring quotas. We opted for that measure during the pandemic, but March was the last that could be deferred and now in April we have to face the payment of the quotas, “he added.

The interviewee remarked that, while inflation never stopped accelerating, “our quotas did not stop increasing.”

We are talking about increases of more than 300 percent in just 3 years. Today there is talk of a basic basket of 60,000 pesos. It is very complex to face all the increases that support a family implies plus the usury that UVA credits represent, “he said.

There is also the situation of Romina and her family, who in September 2017 agreed to a financing of 3 million pesos in initial installments of 20,000. Today they owe 9.5 million pesos and face monthly payments of 75,000.

In dialogue with iProfesional, Romina expressed that it is “impossible to pay the quota”, in addition to pointing out that “when (Alberto) Fernández took office, in his campaign and together with Cristina Kirchner, they promised us a solution to our problem and we are waiting. Unfortunately, they look the other way. “.

We need help. We want to pay. We are working people, we do not want subsidies. But this debt, which is unpredictable, cannot be paid by anyone. We have two children. Either we pay or we eat. I had to put the house up for sale because we don’t see any other solution“, he stressed.

Matías, meanwhile, took out a UVA loan in 2017 for just over 1 million pesos to acquire a PH. From December of that year to this part, your debt rose to 3.6 million pesos. “Due to all this situation, this debt that is a snowball and with the uncertainty of not knowing what you are going to pay next month, with my partner we have decided to put the apartment up for sale,” he told this medium.

More than 100,000 families face major complications in meeting the updated fees.

More than 100,000 families face major complications in meeting the updated fees.

An expanded drama

The first freeze was imposed in 2019 and the unpaid amount was to be prorated last year, but the emergence of Covid-19 led to an extension of the measure.

After the successive interruptions, 2021 was reached in which, since March, the borrowers began to face an updated installment due to inflation and a fraction of what was not paid since 2019 to this part. Those who accessed the UVA during the macro period, according to the provisions of the Government, have to cover these recharged amounts for at least 18 months.

UVA increased more than 305 percent between 2016 and 2020 while wages in the same period hovered around a 245 percent rise. The loss of payment power of those who accessed the loans would continue to deepen this year, always based on projected inflation.

At the end of January, the organization that integrates the mortgaged ones stated that, given the inflationary scenario, “without freezing and without the possibility of deferring until the end of the credit, -the UVA- will become a time bomb that will be impossible to pay. “.

The bomb finally exploded. And, along with the loss of homes that began to generate its expansive wave, the only thing that has been left standing is the absence of political will to guarantee the continuity of the roof to thousands and thousands of families.

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Fever and suspected covid live on Feinmann’s show

The chronicler Jerónimo Mura presented a symptom of Covid-19 in full coverage of a news item, causing laughter and discomfort in the driver

An unusual moment mixed concern and tension in Eduardo Feinmann’s El Noticiero de La Nación + when the chronicler Jerónimo Mura presented a symptom of Covid-19 in full broadcast, causing laughter and discomfort in the program’s host.

Feinmann was talking with the young journalist, who was on a mobile phone at the Constitución station to cover the population controls after the new restrictions by the second wave of the coronavirus pandemic.

One of the security measures installed at the train station is a kind of digital thermometer in a thermal camera, the results of which are displayed on a screen, and the movilero went there at the request of the presenter of LN + and Radio Rivadavia. “Let’s see, put on you to see how much temperature you have“Feinmann asked the reporter of the news signal.

The tone of the talk changed when Mura’s temperature that appeared on the sensor was over 37 degrees., oscillating between 37.3 and 37.8, a measure that is already considered a low-grade fever, and that in these times turns on the alarms in the face of a possible positive case of Covid-19.

“It just seems to me that it was at 37.4,” Jerónimo said as he positioned himself in front of the camera. “Ah, well, we’re in the oven,” the lawyer from the study quickly replied.

Eduardo Feinmann’s reaction

The host of El Noticiero first asked his partner if he was close to the mobile camera, assuming that the light from it could cause his body temperature to rise. However, the cameramen present on the floor told him that this was not possible.

Being denied, Feinmann started laughing and he launched: “This is live television. As a friend of mine would say, why did I ask you to take your temperature? Look at the rampage I just did.”

Worried, the political analyst asked the chronicler to get back in front of the thermal camera, and it continued to throw 37.7 degrees. “We are complicated”, assured the movilero.

“You look at one thing, the rest of the people who pass are all with 36“said the driver with a smiling tone.

Far from the laughter of Eduardo Feinmann, Dr. Claudio Zin seriously told Mura to have a test done to find out whether or not he was infected with the coronavirus and is Covid-19 positive.

Eduardo Feinmann lived an uncomfortable moment on the air

Eduardo Feinmann lived an uncomfortable moment on the air

“More true than this, television cannot be. A thousand apologies, Jero,” concluded the presenter of La Nación Más.

Minutes later, Jerónimo Mura came on the air again to bring everyone calm and disclosed that its elevated temperature was the product of an approach to the thermal camera sensor.

The chronicler exemplified this by slowly approaching the device, and it was seen how his temperature on the screen went from 36 to 37 depending on where he walked.

“Ah, but that’s crap then,” Dr. Zin shot indignantly.

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How much do these five CRYPTOCURRENCIES cost?

This well-known youtuber predicts a capitalization of US $ 1 billion for two of the currencies. Others of the altcoins mentioned are in the testing phase

Investor Lark Davis, who is responsible for a popular YouTube channel dedicated to cryptocurrencies, pointed to five low cost assets promising for investment, because you think they will grow in the future.

The five altcoins, as non-bitcoin cryptocurrencies are called, are represented on the Binance stock exchange, one of the largest exchanges.

“You should be looking for the coins that have high potential, but maybe the market is not paying enough attention to them right now,” Davis stated at the beginning of his video.

Polygon

The first on his list is the Polygon (Matic) coin, which currently costs $ 0.36, after growing 2,608% in one year. Despite the current low price, its market capitalization has already reached $ 1.8 billion.

“Despite the high market capitalization, I currently believe that it is a coin that the broader market does not seem to understand at the moment,” Davis stated, adding that its ecosystem is larger than many other currencies with higher capitalization.

These crypto assets are called

Injective Protocol

Davis then mentioned the active Injective Protocol, which he called “beast”. This system belongs to the group of decentralized finance (DeFi), which does not depend on central financial intermediaries, such as banks, but offers traditional financial instruments.

At the moment, Injective Protocol is in the testing phase, but now you can buy its ‘tokens’ – at about US $ 15 each – and carry out transactions without commission thanks to Layer 2 technology.

At the moment, the market capitalization of Injective Protocol is estimated to be approximately $ 240 million. Meanwhile, the investor believes that, after the launch of the main network, this index will exceed US $ 1 billion.

Marlin

Marlin is the third altcoin Davis chose for his video. It is “a ‘blockchain’ network with a focus on providing a high-quality infrastructure for” decentralized finance. According to the investor’s words, Marlin allows other ‘blockchain’ networks to improve their operation.

Its price is now $ 0.24, while the market capitalization equals more than $ 170 million.

These cryptocurrencies are going to grow in the future

Coffee

Regarding Kava, which is the fourth currency listed by Davis, he stated that “it is a very underrated decentralized finance protocol”, and Very powerful. The investor said that he monitored this altcoin for a long time and expressed his confidence that it will be able to reach a capitalization of $ 1 billion. It is currently 408 million and the value of a ‘token’ is $ 7.

Kava DeFi works as a decentralized bank that allows users to lend, borrow, or earn on its platform. In addition, it produces a series of products for the market.

Open Ocean

Davis noted that the fifth altcoin in his ‘top’, Open Ocean, is “an aggregator that works on centralized exchange services” in order to find the best prices for users. It works with “most popular chains and applications,” including Ethereum and Finance Smart Chain.

Open Ocean is in the coin offering phase. Meanwhile, he claimed, the system has promising prospects, as the Binance cryptocurrency exchange is its main investor.

It is currently trading at US $ 1.75 and has a capitalization of US $ 746 million.

Why the CEO of Binance has part of his wealth in cryptocurrencies

The CEO and founder of cryptocurrency exchange Binance, Changpeng Zhao, revealed that almost 100% of its assets are in cryptocurrencies and said that What he liked the most about this currency is that it has no borders and that it can be transferred from one country to any other without being limited by people or intermediaries.

“I don’t have Fiat money,” the executive said, referring to the money by decree. He added: “The few physical things I own are probably negligible in terms of my net worth.”

In an interview published in Bloomberg, the manager defined his financial strategy staff as a “change of concept” and assured that he does not use his cryptocurrencies to buy Fiat money (money by decree), or to buy houses or other goods.

“I also do not plan to convert my cryptocurrencies into cash in the future, I just want to keep the cryptocurrencies,” he said.

Although he did not report on which crypto assets make up his portfolio, he confessed that he follows a hodl (hold) strategy. Through it, the cryptocurrencies are kept in the portfolio not only waiting for their monetary revaluation, but also as part of a philosophy that supports a vision decentralized money.

In that sense, CZ (as his friends call him), defines himself as “one of those guys who value liquidity much more than owning something. In fact, I’d rather have nothing. ”

Add so it does not own neither house nor vehicle, precisely because they cannot be exchanged so easily. Therefore, you prefer to rent an apartment or stay in a hotel. A decision that, in his opinion, gives him much greater liquidity.

In your early days, you were advised to convert 10% of your net worth into Bitcoin

Ideas you learned from the beginning

The executive, a native of China but trained in Canada, says that He learned many of these ideas during his beginnings in the world of cryptocurrencies, in the past decade.

During a poker game he had in 2013 with Bobby Lee, CEO of BTC China, and his investor Ron Cao of Lightspeed China Partners, they told him that he should convert 10% of his net worth into Bitcoin, “because there is a small chance that it reaches zero and you will lose that 10%. But there is also a high probability that it will increase 10 times, and you would double your net worth. ”

“I bought some bitcoin and then I used it, I played with it. I liked it right away,” Changpeng said. He added: “I sold my apartment to buy bitcoin and I also quit my job.”

How much will bitcoin be worth at the end of the year

“Bitcoin will probably grow 5-10 times this year,” said the founder and CEO of the Binance exchange, Changpeng Zhao. For him, the pioneering cryptocurrency could reach a price of between $ 150,000 and $ 400,000 in 2021.

This is how the manager, better known by his initials CZ, expressed himself in an interview he had with the Hong Kong media Forkast News, which was published on January 29, 2021. As he said, other crypto assets would increase in price as well, to a greater or greater extent than bitcoin (BTC).

“Of course, there is also the possibility that we will enter another crypto winter,” said the businessman, referring to a prolonged bear market like the one that occurred between 2018 and part of 2020. For him, the chances of this happening now are low, although he assured that Binance is prepared to face both scenarios.

Bitcoin could reach a price of between $ 150,000 and $ 400,000 in 2021

In the dialogue, CZ mentioned Elon Musk, although the interview was published hours before the founder of Tesla expressed his support for bitcoin on his Twitter account, a fact that was reported by CryptoNews.

“I wouldn’t be surprised if, in a few months, he [Elon Musk] announce that Tesla finally owns I don’t know how many bitcoins and that would be good for the industry, “Zhao said. He added with a laugh,” I imagine probably [Elon Musk] he’s buying a lot of bitcoin right now, “although he clarified that he does not have any private information on the matter.

The executive is convinced that the institutional adoption of BTC will increase during 2021, and it will be to a greater extent than there was in 2020. With reference to corporate investors, he ruled:

Those guys have a lot of money and there’s probably about $ 60 trillion in the US stock market alone. If we look at derivatives and other things, that’s even bigger. So I think just that probably will raise the price of bitcoin and other cryptocurrencies quite significantly.

In his dialogue with the digital media platform, CZ also mentioned his expectations for the future of decentralized finance protocols (DeFi). He said he is skeptical that the ‘heat’ of 2020 will be seen again: “I think it will continue to grow, but we don’t need to see another crazy exponential leap“.

Binance is the exchange with the largest market volume (almost $ 35 billion in the last 24 hours). Its participation in the cryptocurrency market also includes a Bitcoin mining pool (the second with the highest hashing power) and the CoinMarketCap database.

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plan to be the largest 4.0 bank in Argentina

The fintech has just agreed to purchase 100% of Wilobank’s shares, so it will be able to expand the service offering to its 3 million users

The year is just beginning its second trimester, but registration will probably have to close for the most important fintech news of 2021.

On Friday, Ualá announced that it had reached an agreement to absorb 100% of the shares of the digital bank Wilobank, Founded by Eduardo Eurnekian, who will join the firm’s board of directors.

Thus, the company created by Pierpaolo Barbieri –Who will turn 34 on May 17– combs his manes to appear in the photo of the Argentinian unicorns.

It will be the first in the fintech sector and is preparing to compete with other giants in the region such as Mercado Pago and Nubank. But also, you could set a new map of local banking.

Super Bank 4.0

The intention of Ualá is to maintain both companies separately, although within a same ecosystem. In this way, they will be able to take advantage of synergies and carry out crossover of services between users of the two applications.

Santiago Mora, director and professor of Fintech Law programs at the Universities of San Andrés and Di Tella, affirms to iProUP that both companies will benefit each other as follows:

  • Uala: “What Payment Service Provider (PSP), you need to link with banks to get your CVU and to have deposited the money of users as required by the Central “
  • Wilobank: “It will serve you a lot because will acquire technology to be more agile and robust “

“The main value is to have bought the banking license“, shoots, without hesitation, Ignacio E. Carballo, director of the Fintech and Digital Banking Ecosystem of the UCA, in dialogue with iProUP.

According to the expert, “this will allow you to reach a model like Orange X: provide different benefits such as purchase of dollars, fixed termss and the possibility of participating with ANSES in assignments social, something that the BCRA does not allow fintech companies. ”

Ariel Setton, specialist in means of payment, agrees on the value of the banking license and affirms that in this way “Ualá will be able to capture deposits and remunerate themUnlike what it does now, which places them in a third-party mutual fund. ”

But being a bank it will also be able to provide financial intermediation, that is, use the depositors funds to offer loans. Although Ualá already allows buying on credit, it does so with its own capital. If you obtain the permission of the Central, you will be able to increase the lines and improve the rate of your loans.

In this sense, Carballo affirms that a “very important point is that Ualá could also enter the business of Credit and debit cards, allowing users the purchases in installments and the international payments“Something that now provides with the prepaid, but provided that you have funds in the account.

But it also highlights that it could offer greater benefits to the MiPyme and retail segment, to which the firm arrives today with the Ualá Cobros devices, a segment that grew almost 87% last year.

Fierce competition

On the road to being the largest fintech in the country, only one rival arises for Ualá to beat: Payment Market, which already has more than 4.7 million accounts.

Although Carballo affirms that “they continue to be very different models, because the unicorn has a multinational scale and the marketplace “, the expert remarks that the Barbieri firm will be able to differentiate itself with” the possibility of offering fixed terms, sale of dollars and even salary accounts“.

Precisely, allowing employees to receive their salary through their virtual account was a “objective“which, as reported iProUP, I was chasing the unicorn and then it was truncated.

For his part, Setton agrees that he is not a “River-Boca”, however, he warns a differential with which Ualá will have with respect to Marcos Galperin’s fintech.

Market Pay broke the alliance with Patagonia and you will no longer have the associated credit card, but still maintains its prepaid, which issues about 30,000 per day. I imagine they are focusing your loan solution on Mercado Crédito as an alternative “, adds the expert.

In addition to the prepaid, Ualá users could access credit and debit cards

In addition to the prepaid, Ualá users could access credit and debit cards

In this sense, Carballo remarks that the Brazilian Nubank, the main digital neobank in the West with a valuation higher than the u $ s10,000 million and delayed disembarkation in Argentina, will appear as the Ualá’s main rival.

“Have a similar business model: a financial company, not so much an ecommerce. His main barrier to reaching the country is the macroeconomy: change of rules of the game and of government “, says the expert.

The conversion of Barbieri into a “banker 4.0” is celebrated by analysts in pursuit of a renovation of the financial system local. In particular, for the open banking, a system that allows users to choose to share their banking information with other applications and obtain new services (see infographic).

“Barbieri is going to have a chair in the banking sector and among the issues will definitely put open banking into the negotiation. He comes pushing the subject a while ago and it will have more margin “, confides Mora, who worked in the Financial Innovation Tables of the BCRA in the previous management of the institution.

Carballo assures that he “loves that he can be in dialogue with the banking sector. His role as a champion of open banking and financial innovation is fundamental.”

“It is very interesting how el target fintech-millennial enters the traditional market and start to change it and transform it. The mindset de Barbieri is very disruptive, dynamic and starter. That is badly needed by the bank, “he completes.

At this point, Setton assures that the CEO of Ualá “support more competition since its inception and open banking is that, although in Argentina we are far of it happening “.

“Yes I find it interesting to know what will happen to Wilobank, who was going to join WAY“, says the expert, in relation to the wallet launched by more than thirty entities to compete in the market for digital transfers and payments, and which has Brubank as the only associated digital bank.

Carballo also highlights the new scenario that is proposed with MODO. “I called him the closed open banking. Being a digital bank gives Ualá the possibility of stand in a different way: if you manage to play your cards well, until could be part of the consortium from Play Digital, “he adds.

Backstage

The noise generated in the industry by the news of the operation contrasts with the silence of both companies, which dodge public statements on the subject for avoid interference in the evaluation that will start on central bank in order to approve the merger.

The relationship between the two firms had started on the wrong foot. Founded at the end of 2017, Ualá filed an opposition to the trademark registry to prevent the Eurnekian entity from being called Wanap, arguing that both applications they had a sonorous resemblance.

To avoid court delays and become the first digital bank in Argentina, the entity was renamed Wilobank. Later they joined Brubank, by the former Citi Juan Bruchou; Rebanking, renamed to Reba because it has a financial company license (inherited from Grupo Transatlántica) and not a bank; Y Bank of the Sun.

However, the Eurnekian digital bank could not take advantage of that advantage. According to the latest figures from the BCRA Financial Entities Information report, Wilobank has some 240,000 accounts.

This is less than 10% of Brubank’s 3 million, which registered a explosive growth in the second half of 2020, largely thanks to the sale of dollars at a better price than traditional entities and the Basic Emergency Income (IFE), from which fintech were left out.

As of press time, Uala counted more than 2.7 million users and in the next few hours would announce that it exceeded three million. If the merger with Wilobank is approved, it will be the largest digital bank in the country.

By partnering with Corporación América, Ualá could accelerate its regional expansion

By partnering with Corporación América, Ualá could accelerate its regional expansion

Not only that, it has 750 employees and will double that number by 2021 ahead of its ambitious goals for this year. Bloomberg already assumes that it is one step away from becoming a unicorn: its valuation ranges between 850 and 950 million dollars.

According to sources consulted by iProUP, the talks between the two companies began around August. Curiously, that month but 2019, which coincided with the primary elections, was key for both firms:

“Eduardo is always looking for new businesses, alliances and to see how to grow the operation,” he says to iProUP a manager who knew how to deal with Eurnekian on a daily basis.

Although the banking license is the main asset offered by Wilobank, the businessman of Armenian descent to join as investor advisor and you will have your chair next to Tencent and Softbank. Sources who preferred the off-the-record they affirm to iProUP that there are other strategic issues you could bring to the table:

  • International expantion: Corporación América has a “base” in several countries in the region, which would allow a soft landing of Ualá in strategic markets beyond Argentina and Mexico, where it already operates
  • Synergy: the holding company owns Unitec Blue, a smart card factory (banking, telephone, transportation, etc.) based in Chascomús that supplies plastics to Wilobank and other entities
  • Trajectory: experience in business in various fields and connections

The digital banking scene will be hotter than ever. Brubank, Reba, Banco del Sol and the recent transformation of Naranja X must be added to OpenBank, the proposal of Santander to be released this year. To see the Wilobank reloaded we will have to wait for the approval of the BCRA.

“The authorization has to go through the Directory. These are procedures that usually take three quarters. It depends a lot on the quality of the presentation and the need to demand more information “, they warn iProUP from the monetary authority.

Thus, the firm led by Barbieri could have the benefits of a banking license at the end of the year and transform its entire portfolio of services. By then, probably, Ualá has already galloped its first kilometers as a unicorn.

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