It is the vehicle segment that grows the most in sales in Argentina and in the world. What are the differentiating aspects that are brought under the arm
The segment of pickup became one of the stars of the market in the country, with a increase both of the demand as of the offer, with the arrival of several international players.
The first variable what explains the phenomenon is already known: by adding quality Y comfort in its equipment, These vehicles originally intended for work also acquired all the qualities necessary to take them to the urban life.
The success is of the category is such that, currently, four of these trucks occupy the top-ten in sales in the total market, competing with autos guys who cost less than half and historically led sales. It’s about the Toyota Hilux, Volkswagen Amarok, Ford Ranger y Fiat Toro.
But not everything ends here. The segment promises to give the biggest jump from his history, that will mark a before and after in the industry automotive.
Indeed, the next challenge for companies will be turn into your pickups in vehicles hybrids The electrical. Oddly enough, the signatures leaders segment they advanced in the developments and will be added later new models exclusive (that is, they will not have a diesel or gasoline version) that will be to compete in a segment where Tesla is leading the way.
Changes that are already reality
The first step of vans towards a more technological world and that leaves them to height of any passenger vehicle was to add all the technology necessary for both security as for him entertainment.
In the country, the pioneer was the Ford Ranger, which is also manufactured in the General plant Pacheco. This pickup has all the systems of assistance to driving (ADAS) of a car of high range: from alert of lane keeping until control cruise adaptive and warning of fatigue, among others.
In addition to these advances, which later incorporated other models, the second step in which progress was made was in the connectivity. For example, Chevrolet offers the S10 with the assistance system OnStar, Service Attention al conductor that works 24 hours. In addition, all models incorporate bluetooth and system compatibility Apple Car Play Y Android Auto for connect he cell phone and access advanced features.
The big jump
However, beyond this connectivity that makes current trucks as equipped and advanced vehicles as any street and high-end, what comes is the big leap of the century: pickups electric, hybrid The mild hybrid. The idea is to convert the system motorization at technologies that they already are trend and they already integrate several cars, even in the country.
One of the most notable launches in the local market is the arrival of the new Toyota Hilux hybrid, whose presentation is in Countdown. Manufactured in the plant Zárate, the model will be introduced in the coming months with the restyling from eighth generation and will debut a motorization hybrid, Like that they use other signature vehicles, such as the SUV RAV4, the sedan Corolla and the crossover CH-R, among others.
Toyota Hilux is renewed to release a hybrid engine.
The Hilux Hybrid will be the primer brand step towards a stage plus friendly with the environment that not only affects passenger vehicles, but also the countryside where you need more durability and older ones should be covered requirements.
Ford vs Chevrolet
Within the brands with more tradition between the “boring“designed for work, the” classic “is renewed Ford-Chevrolet. Detroit’s big two already they advanced with the design of their electric vans.
In the case of Ford, is working on the F-150, la pickup best seller of the planet and refines the last details for your launching.
The new Ford F150 shows its power by towing a train.
This model will have a version electric and another hybrid, with an autonomy superior to 1,000 kilometers. The hybrid will combine a motor V6 Ecoboost naftero of 3.5 liters with another electric of 47 horses power.
Your departure date is imminent: in United States will be available electrical at the end of 2020, while the hybrids will arrive in 2021, date that is also handled for the Argentina.
Chevrolet, for his part, he also prepares a pickup for next year, that could be the Silverado electric, while the group General Motors work on the bestial Hummer.
Mary Barra, CEO of GM, confirmed that next year the first electric pickup of the company, a project that is part of the plan of the firm to have 20 vehicles with this propulsion to 2023.
This model is known to be will manufacture in the plant that owns the brand in Detroit, sharing the line of mounting with another milestone that will become electric and is expected in the short term: the Hummer EV. This model with a pickup format had a presentation date for this year, but it was suspended due to the pandemic.
The electric Hummer and converted into a pick up.
However, some specific data are known: a 1,000 hp engine, with a acceleration from 0 to 100 km / h in just three seconds.
In addition to the historic automakers, several startups they are in carrera to create the Van of the future. Not only do they focus on sustainability, but also in advanced features that allow seduce who I still know resist to electric mobility.
Elon Musk’s truck
Tesla, the brand of 100% electric cars, burst into the market with the Cybertruck, a pickup that came after successful vehicles of passengers, including the Model S.
Own Elon Musk, founder of the firm, referred to this creation with “spicy” statements: “For more than 100 years the vans have been basically the same, difficult to distinguish one from the other, “he said, introducing the Cybertruck.
Tesla Cybertruck with its charging box under test.
It is a truck with a body of stainless steel 30X ultra-hard cold rolled, a Bullet proof up to caliber 9 mm, which has a system of three configurations electric traction: goes from rear wheel drive, which can now be booked in the US for u$s39.900; until all-wheel drive, with three engines, 800 kilometers of autonomy and a value of $ 69,900.
The Cybertruck gets speed up from 0 to 96 km / h in 3 seconds in its Tri Motor variant. In addition, it measures 5.87 meters of long, with a design in straight lines. Seen in profile, combine polygonal shapes with multiple vertices, among which the ceiling, that is confused with him windshield. The windows, the side of the doors, the steps of wheel and the cantilevers follow the same lines of design.
The compartment load has a length of practically of the meters, very similar to the Ford F-150. This space is covered by a cover that rises starting from the upper vertex of the roof and joining in a straight line with the rear part. According to the company, total volume lockable storage is 2,800 liters.
Inside, the Cybertruck can accommodate up to six adults, although a smaller variant may be offered. He board owns a touch screen 17 inches, maintaining a airplane style steering wheel concept that will likely become a traditional one in the production version.
Another technological start up, Rivian, also wants to compete with Tesla in the truck segment. The company is only ten years old and raised investments for more than u $ s1,700 million of Amazon, Ford and other companies. Your biggest challenge is the pickup R1T.
The vehicle will have a capacity load up to 800 kg and will be available with three electric motors 408, 710 and 764 horsepower, the latter with a range close to the 500 kms and a acceleration from 0 to 100 km / h only three seconds.
Rivian R1T, another challenge with the support of Ford and Amazon.
One of its highlights is the setting from his Powertrain, since it integrates four engines electrical independent located in each of the wheels. Through its “Tank Turn” system this pickup can spin on its axis like a tank of war.
Production was going to start before end of the year, but the pandemic delayed plans of the company.
Trevor Milton, CEO and Founder of Nikola Motors, recently announced that the Bookings of the Nikola Badger, the electric pickup that will be available with a drums o de hydrogen cell. Milton is another powerful entrepreneur who with his startup overshadows Musk And till rivals with him communicating news in Twitter.
Nikola Badger, a project that promises to “make noise.”
Although it has not yet produced or sold a single vehicle, the quotation stock exchange of Nikola, founded in 2014, already around u $ s30,000 million, exceeding the u$s26.000 million capitalization of Ford and very close to the u $ s41,000 million of General Motors.
Nikola already has developed various zero emission trucks and plans to deliver the first units in the coming months. The Badger, that promises some 966 kilometers of autonomy And till 482 km only with the tank hydrogen of 8 kilos, will begin to be manufactured in 2022.
The next few years will show great challenges for automakers in this segment. As happened more than a decade ago with the change from manual to automatic gearbox, which Many users are they resisted, It seems that the “expert” in pickups wants little to know about these models.
However, all change comes faster than expected and automakers trust that will quickly adopt the advantages after testing these models. Especially when viewing the strong savings in fuel and maintenance.