One of the many puzzling characteristics of humans is that they have fallen in love with online shopping. That’s right, occasionally you need that very specific book from 1788 that the local dealer is guaranteed not to have. Occasionally the four cylinder head screws M 8 DIN 912 are missing, for which it is really not worth going to all hardware stores. But why do people think it is more convenient to order and pay for books and trousers and teapots with a click instead of buying them in the pedestrian zone?
Yes yes, it’s ok. There is no litany of house-to-house trucking or packaging waste, urban desertification or online dealers hating unions; is not the little educational advisor here.
It’s all about being amazed: that a Swiss online department store can announce that its sales have been “at Christmas level since the lockdown” and now expects a further increase of 50 percent. That Deutsche Post has already delivered more parcels than in the whole of last year.
A particularly lonely Christmas 2020 is expressly only desired for those who have the local dealer devotedly explain all their televisions to them and then order their device online. There should also be people who do not go into business because of Corona, but have a fondue set for their Christmas party at home by DHL and then send it back as a complaint.
Shopping with a click is surprising because it has four disadvantages compared to shopping in the city; but at least. The first: ordering the Obama book means having it a day later instead of immediately. Second disadvantage: if you see the shirt on display in the shop, you immediately know whether you like this Bordeaux red or not.
If so: try it on, pay, go home with it. Online customers, on the other hand, know the moment of the celebratory package opening – which is the second in which the anticipation is always felt like Markus Söder’s humility. It flies away.
Disadvantage 3: You have to make the junk ready for shipping again
The subtle Bordeaux from the website: in truth an impossible cherry red. Or the Bordeaux is actually a Bordeaux too. However, it makes the wearer thicker than he is willing to admit. So if you had saved yourself this anticipation. (Disadvantage 2a: the shirt rests with the neighbors who accepted the parcel in the morning but have now left for the weekend. In this case, disadvantage 2 does not apply until Monday.)
In the shop you can get rid of any goods immediately, but at home there is now disadvantage 3: You have to make the promise that has become junk ready for dispatch again. When it comes to shirts, many are prepared to be somewhat inconspicuous, crumple them. With the teapot, however? Perhaps it would be better to pack and glue everything according to the regulations, nicely break-proof; not that you have the trouble afterwards. And then off to the post office – Disadvantage 4.
Ever seen the queues there on a Saturday morning, not just at Christmas time? People are standing in line in front of the Texan polling station like only Americans; the package under her arm, the four-year-old by the hand, checking left and right that no one is pushing forward again.
Anyone who considers all of this to be an increase in quality of life will be granted it.