VIDEOS: The story behind the Ataco entrepreneur who foreigner refused to pay $ 1 for sweet bread

The viral video of the backpacker harassment has caused the small business to gain popularity and increase its profits.

Erick Rivera gained notoriety, among many Salvadorans, after he defended his rights as an entrepreneur before a foreign tourist who bought him a bread filled with jelly; but that after ten minutes he returned to his business, in Concepción de Ataco, Ahuachapán, to ask him for a refund of the dollar he had paid for the product that he had already eaten, according to the Salvadoran.

The video of the incident went viral, to the point that many people have cataloged Rivera, originally from Tacuba, in the same department, as a symbol of the struggle for Salvadoran dignity.

SEE: Outrageous in social networks backpacker who said he was known to Bukele and harassed a bread seller in Ataco

The Ahuachapaneco is cheerful, helpful, and likes to talk; But he also knows the rights and obligations he has because he studied legal science at a local university.

He graduated from this profession in 2005; but his passion is being an entrepreneur.

After the incident with the backpacker, who did not want to pay him $ 1 for bread, the entrepreneur says he has received support. Photo EDH / Cristian Díaz

In 2009 he opened a supermarket in Tacuba, which generated sources of employment. The business had to be closed in 2018 due to the economic decline of the country, which generated few economic profits.

On Thursday, June 10, he began his working day in Concepción de Ataco, where just five days before he had reopened the sweet bread business.

He did it in a new place since during the pandemic caused by COVID-19 he had to close the business that operated for about three years in front of the house that he currently occupies, always at the entrance of said tourist municipality.

VIDEO: Entrepreneur from Ataco appreciates support and receives the first donation after controversy with “influencer”

He said that on Thursday noon the tourist arrived, identified as Timmy Karter, who asked for the prices of the variety of sweet bread that he offers. The foreigner bought a bread stuffed with jelly, among other ingredients, worth a dollar.

“He went inside (from Concepción de Ataco), he was eating it; we continue to dispatch clients. Later he came back and demanding that we return the money, he had already eaten the bread. It is very illogical for someone to return without the product and request a return. To which I, precisely, told him that we could not return him because he no longer had the product and that it was not a correct action (and) that we were willing to continue serving him if he required another product, “said the entrepreneur.

The business has gained popularity among the inhabitants and tourists in Ataco. Photo EDH / Cristian Díaz

The tourist warned that he was going to turn to the police, so 15 minutes later he arrived accompanied by some agents.

“From there, everything that is in the video is known,” said Rivera, who was struck by the fact that an agent began to suggest the prices that he should sell the bread.

However, the Salvadoran pointed out that the product is not made by him; rather, he buys it from other entrepreneurs. Added to that, you must pay costs for the premises you rent, where there is also a store with basic necessities.

Rivera acknowledged that he does not stop feeling fear for the whole situation that was unleashed after the video; But all he did was defend his rights.

The questioned attitude of the backpacker

The situation has made the small bread business gain popularity among the same inhabitants and tourists who come to Concepción de Ataco every day.

“As Salvadorans, I see it well that we all defend ourselves among ourselves; If the man had his price, he fixes it well, give it at a certain cost, he has to keep himself and not just because a foreign person comes down to it. The truth was I was very admired when I saw the video and I said how could that be? Very good for the Lord ”, said the Salvadoran tourist Diego Polanco.

Some people who travel by vehicle pass by saying hello to Rivera; while others arrive and ask him if he is the man of the video or the “video of bread”.

This phenomenon has caused profits to increase by 50%.

“We have seen the support that the population has been giving us; even, local people have been coming, buying us and that has driven us a lot. It wasn’t the way to get famous; but unfortunately that was the way the circumstances were. I never wanted to damage anyone’s image; but the circumstances happened like that ”, expressed the Ahuachapaneco.

He added that he carried out the procedures to be benefited by Bandesal, but that his request for support was denied.

The entrepreneur appreciates the support:

Eric Rivera, the Ataco entrepreneur who publicly denounced backpacker Timmy Karter for harassing him after not wanting to pay for a $ 1 sweet bread, received financial support from citizens. Video: Illustrative and non-commercial image