Swarovski: The family is looking for help

Since it was founded 126 years ago, the now divided owner family has determined the fate of the crystal glass producer alone. But now the company’s problems have become so acute that they want to get rid of the family’s own management and seek outside help.

A tiara by the fashion designer Donatella Versace, which is set with 380 Swarovski glass crystals.

Heinz-Peter Bader / Reuters

For a long time, the widespread owner family at Swarovski watched idly as the company’s situation deteriorated. But now members of the clan are evidently forced to pull the rip cord at the Tyrolean manufacturer of crystal glass. The figures in the crystal business are “worrying”, write some shareholders to their co-owners in an email that the NZZ has received.

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