Studying alongside the job increases the chance of a salary jump

Academic further training also improves the prospect of getting a job or promotion in the company. This is shown by a survey of HR specialists commissioned by FHWien der WKW.

Vienna (OTS) Anyone who studies alongside their job needs energy and perseverance. But after graduation, professionals have many advantages. This is confirmed by a new study for which the market research institute Telemark Marketing surveyed 150 HR managers in Austrian companies. “With further academic training, you have a better chance of getting a job and later the prospect of a higher salary and advancement in the company,” says market researcher Robert Sobotka, summing up the results of the survey. The most important findings in detail:

  • In 58 percent of the companies you have the prospect of a higher salary after studying part-time.
  • In 54 percent of the companies, further training at university level increases the chance of a career advancement within the organization.
  • When selecting personnel, 44 percent of companies prefer applicants who have completed further academic training.

Leadership skills and digital know-how are particularly in demand

The HR managers were asked which skills that a part-time course teaches are important for their company. There were four answers to choose from, multiple answers were possible:

  • 79 percent of those surveyed find management and leadership skills important for their company.
  • 59 percent named know-how in digital communication and marketing.
  • 44 percent of those surveyed stated that knowledge of sustainable finance is important for their business.
  • 31 percent named skills that help with digital transformation.

Two-thirds of the companies would financially support their employees in continuing education, is another finding from the survey of HR experts.

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According to personnel experts, further academic training is becoming increasingly important

Today, anyone aiming for a successful career must be willing to keep learning new things. The knowledge acquired in youth no longer lasts until retirement. This is also confirmed by the new study: According to it, lifelong learning is already a high priority in 94 percent of companies. This trend will intensify in the future: “Three quarters of the companies expect that the importance of academic training will increase,” explains Robert Sobotka from Telemark Marketing.

HR managers from companies with more than 20 employees provided information

For the study, 150 heads of HR departments, HR managers and training officers from companies in Vienna, Lower Austria and Burgenland were interviewed. The prerequisite was that the company had at least 20 employees. 45 percent of the companies are based in Vienna, 44 percent in Lower Austria and 11 percent in Burgenland. The survey took place in March 2022 using computer-aided telephone interviews.

Vienna Management Academy bundles further training programs of FHWien der WKW

The FHWien der WKW takes account of the growing demand for academic further education by founding the Vienna Management Academy. The university of applied sciences, which specializes in management and communication, has been presenting its continuing education programs under this umbrella brand since February 2022. In the future, this range of offers is to be expanded – with a focus on the topics of management, communication and marketing, digital transformation, sustainability and real estate.

Companies reward the completion of a further education course

Wolfgang Vrzal, head of the Vienna Management Academy, says about the advantages of academic further education: “Through a further education course you can develop personally and professionally. For many students, the degree becomes a career springboard – also because it shows commitment and perseverance. And many companies reward that with a higher salary and better opportunities for advancement, as the new study shows.”

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Press release photo:

More salary, a career leap or better prospects of getting a job: academic training pays off for working people. This is shown by a study commissioned by FHWien der WKW.
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Image rights: Andreas Hofer

FHWien of the Vienna Chamber of Commerce (WKW)

FHWien der WKW is Austria’s leading university of applied sciences for management and communication. Closely networked with local companies, it offers holistic and practice-oriented academic training and further education for over 2,800 bachelor’s and master’s students. Two thirds of the teachers come directly from business. A range of teaching and research programs tailored exactly to the needs of the company optimally prepares the students for their careers. Since it was founded in 1994, FHWien der WKW has produced more than 13,600 graduates.

Questions & contact:

Bernhard Witzeling
Head of Corporate Communication, Marketing and Alumni & Career Services, Press Officer
Tel.: +43 (1) 476 77-5733



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