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Following the COVID-19 pandemic, the beauty and personal care industry will be greatly affected, with the premium segment being the most impacted.

Euromonitor International’s latest webinar “Health and Beauty in the Coronavirus Era” explores changes in consumer attitudes and consumption habits during the pandemic.

Key insights:

  • Demand for immunity and prevention drives growth in sales of immunity supplements by 14% in 2020. Health will become a central strategy for companies, the characteristic ingredients associated with immunity, protection and natural healing come to the fore.
  • 65% of global consumers consider mental well-being as a key factor in health perceptions. Brands focus on prioritizing mood enhancement and supporting sleep, stress, anxiety concerns through product and service formats, digital apps, ingredient formulations, and community-driven platforms.
  • The skincare segment is best positioned to weather the storm as it benefits from a strong alignment with health, therapeutics and associations with general well-being, but also as a result of increased sales of skincare. hands and facial masks.

For more information, read our press release to learn about the trends that shaped the health and beauty industry during the COVID-19 pandemic.


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