Setback for tennis star: Novak Djokovic loses main sponsor – now Wawrinka is waiting in Rome

published11. May 2022, 11:40

The technology company UKG will not extend the sponsorship contract with the Serb, which expires at the end of the year. Djokovic had already turned his back on Peugeot.

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Novak Djokovic loses another main sponsor.

IMAGO/sportphoto24

The technology group UKG will not extend the expiring contract with the Serbs.

The technology group UKG will not extend the expiring contract with the Serbs.

imago images/Claudio Gärtner

In Madrid, only the Lacoste logo and Djokovic's own brand adorned the sleeves of the world number one.

In Madrid, only the Lacoste logo and Djokovic’s own brand adorned the sleeves of the world number one.

IMAGO/sportphoto24

  • Novak Djokovic has lost another sponsor after Peugeot.

  • The contract with UKG, which expires at the end of the year, will not be extended.

  • The Serb is currently in action at the ATP tournament in Rome, where he meets Stan Wawrinka in the round of 16.

Then there was only one. As you could see during the ATP tournament in Madrid, only the logo of Djokovic’s outfitter Lacoste currently adorns the tennis clothes of the Serbian superstar.

One sleeve sponsor, Peugeot, had already ended the collaboration with Djokovic in March – the other, the technology group UKG, is now also leaving. This was confirmed by the American company to “Sportico”.

Reasons for separation unknown

“The sponsorship contract will expire this year and we have mutually agreed that there will be no extension,” a spokesman for the company from Florida is quoted as saying. UKG has been a partner of the current world number one since the beginning of 2019.

Nothing is known about the reasons for the separation. However, there is speculation that UKG is turning away from his protégé because of Djokovic’s continued refusal to get the corona vaccination. The contract is said to have brought the 34-year-old a higher, single-digit million amount.

Duel against Wawrinka

Although only Lacoste now adorns the Serb’s shirt, his partners include Asics, Hublot and Raiffeisen Bank in addition to the sports outfitter. Last year, Djokovic received sponsorship money worth more than 33 million francs.

Stan Wawrinka is now waiting in the round of 16. After the game against Opelka, the Swiss also won the game against the Serb Laslo Djere. So there will be another hammer duel between the two tennis greats. Wawrinka needed almost three hours for the feat.

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(sih)

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