Rihanna is one of the most notable spokespersons for inclusiveness through her make-up brand, Fenty Beauty, and Savage x Fenty lingerie. It was therefore normal that she launched a special collection for Pride Month.
The LGBTQIA + community wonders, often rightly, if behind the interest of brands in showing their support for Pride Month by releasing ad-hoc collections, there might not be “pinkwashing”, as “greenwashing” works. for ecology. But when it comes to Rihanna’s new Pride collection and her lingerie brand Savage x Fenty, no one asks that question.
The singer-stylist’s bias has been, since the creation of her label, that of inclusiveness and if she only participates this year (her brand dates from 2018) in the celebration, she has from the beginning appealed to members of the LGBTQIA + community to present their models. This is still the case for this Pride collection, which, specifies the brand, is “intended for everyone”.
Rihanna herself posted a photo of herself in one of the outfits from her Pride collection, but the campaign was shot by very young photographer Quil Lemons, with models including famous drag queen Gigi Goode, Aya Brown, Dexter Mayfield, or Yusef Williams.
The collection includes garter belts, boxers, bras and bras as well as tuxedo jackets and jocktraps (thongs for men). Always inclusive in terms of body types, the brand offers sizes ranging from XS to 4XL. Bust sizes are available from 80 to 120, and cups from A to F.
Finally, rather than giving back a few cents per sale, Savage x Fenty is donating $ 250,000 in partnership with Rihanna’s Clara Lionel Foundation, which will be distributed among five LGBTQIA + organizations: The Carribbean Equality Project, The Audre Lorde Project, GLASS, INC. and Trans Latin @ Coalition & Wellness Center.
Savage x Fenty is also planning to host a virtual Pride Marches at the end of June, for those who cannot make it to the ones that will be held in the streets.