Not drinking alcohol is in fashion and there is a new store in Portugal to support the trend | Welfare

Fran Zolin was guided by the maxim work hard, play hard (work a lot, play a lot, in free translation). “The habit of drinking a lot was already well ingrained in my life”, he recalls to PÚBLICO. It took covid-19 and a confinement to start questioning his relationship with alcohol and discover the movement. sober curious. In turn, Nadja Baldaconi was already considered a mindful drinker (ie someone who questions and weighs up the pros and cons before consuming alcohol). Together they discovered that the movement to extinguish alcohol from consumption habits is a trend and that, throughout Europe, there are non-alcoholic beverage stores. Hence, founding The Other Bottle, which opens its doors for the first time this Thursday, was a step.


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