Exit la SSR
Exit the SSR, it is a new partnership that Swiss hockey has just concluded with other broadcasters, namely MySports, CH Media and Blick Group! Concretely, you will no longer be able to follow the Swiss championship live (but also the summaries?) on the public service. However, it would seem that the French-speaking and Ticino chains are trying to negotiate to save the furniture…
Last year, MySports and the National League had extended their partnership until 2027. From next season, with CH Media and the Blick Grouptwo powerful broadcast partners will also be on hand to make the National League accessible to a wide audience on TV and digital channels.
The new offer, aimed at hockey fans of all ages, will be broadcast via TV, online channels and the app. It thus consolidates the foundations for the dissemination of this sport in Switzerland, orienting it towards the future and adapting it to consumer behavior, while taking it to the next level.
The new distribution strategy of MySports focuses on the sustainable and cross-channel development of the visibility of the National League. Matthew Kriebdirector of MySports: “With the awarding of all National League live broadcast and highlights rights until 2027, MySports is able to continue to produce quality ice hockey content and deliver it with our partners. for the league, clubs and fans to enjoy. To do this, we have adapted the distribution concept so that our target groups and those of the league can consume more ice hockey content in the future, both online and offline. Concretely, this means more ice hockey on Free TV, more videos of highlights online and via the app, and generally more opportunities to discover clubs and players, both on and off the ice. »
Strong partnerships with strong innovation potential
With CH Media, MySports relies on the market leader of private television channels in Switzerland, with regional roots and a constant increase in its penetration rate in recent years. the Blick Groupmeanwhile, is a sports flagship, particularly in the digital realm, with a proven proficiency in ice hockey and a strong online presence with nearly 1.2 million sports-loving visitors every day.
Denis VaucherCEO of the National League: “MySports is committed to our sport in an innovative way and, together with its two partners CH Media and the Blick Group, opens up new avenues and opportunities for the broadcasting of ice hockey as a whole. We are convinced that the passion for ice hockey that unites us and the innovative strength that results from these new partnerships will be an asset for the ice hockey community.”
More matches and summaries on Free TV and online from the 2022/2023 season
As usual, ice hockey fans will be able to watch every National League game and goal on MySports. From now on, a National League match will be broadcast every week on TV24 and Blick.ch. In addition, the partners will also regularly broadcast the highlights of the day after the matches. The concrete broadcast programs for German-speaking Switzerland, French-speaking Switzerland and Ticino will be drawn up over the next few months.
SSR has been playing with fire by providing minimal fan service for a few years. It risks “paying” for it dearly today in terms of brand image. Seen under the financial angle, here is an economy which will relieve on the other hand finances in small form.