New Range Rover Sport unveiled

A particularly creative marketing team must have been at work: the gray paintwork on the new Range Rover Sport is not simply called “Grey”, but “Eiger Grey”. Not only the Swiss think of the 3967 meter high rock in the Bernese Oberland. The striking north face, which has claimed many lives from daredevil climbers, is unfortunately also known as the “Murder Wall”. Less dramatic, but also derived from nature, is the term “fireplace” for the area under the apparently floating center console.

The dynamic Edelbrite should make fire from the end of summer, especially for the German competition. “We orientated ourselves on the BMW X5,” admits chief engineer Erol Mustafa and states with satisfaction: “The new Range Rover Sport is significantly more dynamic than the previous one.”

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