As described by Bloomberg, Netflix’s goal is to start offering video games within their own application from next year. Instead of an own app, the idea of Netflix is concentrate everything in the same tool that your users already have installed. Equivalent to documentary or movie sections, video games will have their own section.
This great leap will not entail an extra cost for Netflix subscribers, although this movement can be understood as a strategy to justify the price increase. Although it is just entering this industry, Netflix will not have it easy, since companies like Google, Amazon or Apple are also making room for video games.
Over the next several months, Netflix will begin to build a team focused on games. Netflix is expected to not only distribute them, you will also become a developer, predictably taking advantage of the license of some of its own series such as ‘Stranger Things’ or ‘Bandersnatch’, which once opened the door to interactive content within the entertainment company.
Netflix’s move to games will also help it differentiate itself from its current rivals like HBO, Prime Video or Disney +, which at the moment do not offer video games.
It is not yet clear how they will be offered to subscribers. There are several alternatives, from being interactive content such as a kind of ‘Bandersnatch’ to allowing the game to be downloaded directly to the device’s memory.
However, the most feasible option is to resort to cloud game, as Google already does with Stadia or Microsoft with xCloud Gaming. There it will have great competitors and it will be necessary to see to what extent the Netflix catalog is strong enough to have its own space or it is simply a new addition.