Georgia’s change in type doesn’t seem entirely altruistic if you take a closer look at her Instagram post. “I’ve wanted to go back to red for ages. The color is semi-permanent and fades to pink before it turns blonde again, ”says the catwalk model, describing the miracle cure she used to color her hair. This color is not just any random color from the drugstore, but one from Georgia’s own company. The model is co-owner of “Bleach London”, a brand for unusual, vegan hair colors.