Following the initiative launched by its Formula 1 team to say no to racism and work for more diversity in motorsport, Mercedes will also evolve with a black livery at the end of the Formula E season. The German manufacturer is currently playing its first season in the discipline, which is due to end with six races in Berlin at the beginning of August, after the coronavirus crisis which upset the schedule.
In addition to the black livery, the electric single-seater of the firm à l’Etoile will display the slogan “End Racism” on the Halo of its pilots, Stoffel Vandoorne and Nyck de Vries. The brand emphasizes that on the weekend of August 8 and 9, four of its single-seaters will be on track with this highly symbolic livery: the two F1s at Silverstone for the 70th anniversary Grand Prix, the two FEs in Berlin.
“In Formula E too, we want to use the voice that an international platform offers us to take a stand against racism and discrimination, and in favor of greater diversity and tolerance in society”, explains Bettina Fetzer, vice president of marketing at Mercedes-Benz. “We are proud of our history of successful motorsport success and our tradition. The decision to change the appearance of our Silver Arrows underscores our stance for mutual respect and openness. The black livery of our cars reminds us all of the need to consolidate our values of mutual respect over the long term. “
Mercedes has decided to get strongly involved in this topic following discussions with Lewis Hamilton in recent months, the six-time F1 World Champion has invested heavily in the fight against racism and for diversity since the events in the United States since May around the death of George Floyd.
“We know that we have to invest a lot of time and commit ourselves to develop the right strategy”, adds Ian James, Mercedes director of Formula E, on the brand’s approach to greater diversity. “We have started working on this with our team, which will act accordingly.”