Manor department stores: Cheap sports provider Decathlon is spreading

Vive la France! Or rather, the partnership with the French brings a lot of sales. That is probably what Manor thinks with his latest coup. The largest department store chain based in Basel – owned by the family company Maus Frères – is again working with a French company, outsourcing parts of its range. Manor is selling new trekking pants, shirts, shoes and hiking sticks from the French sports multinational Decathlon.

Decathlon is a sports giant. The mega sports stores are known from the French holidays: sales areas the size of a football field, filled with cheap sports goods. In Switzerland, too, Decathlon is running more and more sports shops. Manor spokesman Andreas Richter confirms the entry of Decathlon into the department store chain, which “CH Media” reported on Thursday. It is a test in ten selected Manor department stores, including those in Aarau, Basel, Chur, Geneva, Lausanne and Sargans SG. The products are Decathlon’s own brands for the outdoor segment. Manor apparently wants to test how well the “foreign”, cheaper sporting goods from Decathlon perform compared to Manor’s own brands.

Published: 07/15/2021, 10:33 a.m.

Last updated: 07/15/2021, 10:38 am

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