The results of the “Love Brand Morocco 2023” study, which reveals the brands and celebrities most loved by Moroccans, were announced on Wednesday in Casablanca, during the third evening of the “Les Impériales 2023” event.
“Carried out by Imperium, the Love Brand Morocco 2023 study is a study of the brands and celebrities most loved by Moroccans, which lasted two months, based on more than 3,600 respondents representative of 6 Moroccan cities”, indicated the President of the Association “Les Impériales”, Anouar Sabri, noting that the results bring together iconic Moroccan and international brands.
A total of 222 celebrities were cited, in the top ten, we find the national team coach Walid Regragui, Achraf Hakimi, Hassan El Fad, Yassine Bounou, Hakim Ziyech, Mohamed El Jem, Cristiano Ronaldo, Gad Elmaleh, Yassar Lamghari and Douzi.
Regarding Moroccan brands, Inwi and Maroc Telecom are equal and occupy first place in the ranking, followed by Marjane, CIH Bank, Royal Air Maroc (RAM), CTM, OCP, Banque Populaire, Afriquia, Bricoma and Lesieur.
As for international brands, Orange topped the ranking, ahead of Coca-Cola, Samsung, Adidas, Cadum, Nike, Bic, Dacia, McDonald’s and Jeep.