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Lidl will remove VAT on supplies, 20% immediate discount

This Thursday, July 21, Michel Biero, Executive Purchasing and Marketing Director of Lidl France, detailed at the microphone of Europe 1 several measures which concern the prices of school supplies. Indeed, inflation continues to rise and back-to-school products are not spared. An increasingly difficult situation for the most modest families. To help parents, the German brand plans in particular to remove VAT on school supplies, which will result in a reduction in the prices of 20 %.

Inflation, estimated in June at 5.8% over one year according to INSEE, continues to increase in France and hinder many purses at shopping time. According to Michel Biero, Lidl stores remain ” more advantageous for our customers, because of our model, even if we also suffer from inflation. » « Lhe products that have increased the most are pasta, oil, mustards, paper, paper towels… We are at around 4.5% inflation and we will arrive at 5 or 5.5% inflation. ‘here the end of summer, then probably 7% by the end of the year.“, he recalled. The hard discount company therefore wishes relieve households.

Measures to support the purchasing power of the French

In an attempt to support consumers, Lidl has already launched a measure which directly concerns the purchasing power the French. The company has ” set up the ‘boost‘, i.e. 5% off storewide, with no product limits. “We weren’t expecting a such success“, welcomed Michel Biero. ” This should last until the end of August, but we are thinking about extending it or creating other operations to limit prices. “, he added.

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Lidl wants to go further in its measures and offers a help for families. The executive director announced that the stores will remove VAT on school supplies. These last ” will be available in a few days. » « We will help consumers by offering 20% discount above, therefore by totally eliminating VAT on all school products.“, he explained. A great way to help parents, especially since the price of school supplies is likely to increase for this 2022-2023 school year.

According to Europe 1, the next school year should cost on average 200 € for a sixth grader. The back-to-school shopping bill has only been increasing for several years. It was already close to 200 euros in 2021, against 197.58 euros in 2020, 195.58 euros in 2019 and 190.24 euros in 2016. “My budget will be based on the price increase, of course, it is anticipated. », explained a mother to Franceinfo. For example, the notebook prices increased by 18% in one year. Highlighters, meanwhile, have seen their prices skyrocket with a 38% increase.

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Families have to deal with inflation

Some families have already anticipate the purchase school supplies. They share a desire to avoid the consequences of inflation on product prices as much as possible. Olivier Dauvers, retail specialist, explained to Franceinfo: “It is better to buy everything you need now (…) because in the coming months it will cost inevitably more expensive. » The used supplies are also a good way to reduce the total amount of back-to-school purchases.

Associations are working to help the poorest families. ” Everything related to notebooks, sheets, pens, these products will increase on average by 15 to 20% and accumulated over a multitude of necessary supplies, it is, in the end, a very large sum. A family with a schoolboy needs around 500 to 600 euros.“, supports Éric Labastie, Secretary General of the FCPE.

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Just like Lidl, some brands of grande distribution ensure to do their utmost to save the wallet families. ” We won’t have 40% increases on the calculators, we won’t have 20% inflations on our notebooks.“, shared the manager ” school children from Auchan to Europe 1. However, distributors could find it difficult to contain rising costs in the coming months. In fact, INSEE plans a 6.8% inflation by the end of the year.

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