A stylistic and technological renewal that Kia has applied to the Ceed family for 2021. Targeted stylistic interventions and not only have been introduced to give the models in the range an image and a more sporty and contemporary presence on the road, to which Dynamic and muscular design details also contribute. The five-door hatchback, station wagon and Shooting Brake versions now feature a completely redesigned front, sporty upgrades in the rear, specially shaped wheels, brand new body colors and a more contemporary interior. The revamped Ceed family will go on sale at the beginning of the fourth quarter of 2021 and will also be available with the latest powertrains and transmissions.
The Ceed family was Kia’s first car designed and built in the Old Continent and with a 28% share of Kia’s European market, the Ceed is a car offered in different body variants. The completely redesigned front view features the new Kia logo, with modern graphics and reflecting the ‘movement that insipires’ ethos. In the phase of revisiting the front design, particular attention was paid to making each set-up (base, PHEV, GT-line and GT) immediately recognizable thanks to strongly characterizing and, therefore, distinctive stylistic elements. The ‘tiger nose’, which makes Ceed a recognizable Kia at first glance, has been updated with a glossy black and satin chrome finish on the wing-shaped top and bottom respectively. The PHEV models, on the other hand, are recognized by the closed grille with a contrasting color finish. On the sides there are two large air intakes that enrich the front bumper and contribute to a very sporty look.
On the back, to highlight the Kia branding, the surface of the combined LED lights has been smoothed to integrate better with the new logo. The PHEV version features a new emblem more in line with the recent repositioning of the brand. A new glossy black diffuser is added to the sporty rear bumper, which also echoes the satin chrome finish seen at the front of the car.
On all Ceed models, new headlights with full LED technology and daytime running lights have been introduced that raise safety standards. Three arrow-shaped modules surround the integrated LED fog light with high / low beam modules. These daytime running lights also function as turn signals. The GT-Line and GT five-door variants feature newly developed LED combination lamps consisting of 48 honeycomb-shaped modules surrounded by a red frame. The side view reveals new alloy wheels in all variants of the range, with four designs available. The GT trim is highly recognizable thanks to specific details, all over the bright red inserts on the front, sides and rear.
Inside, the seats are available in five types of upholstery, three of which are unprecedented. Choices include black suede bucket seats with contrast stitching in gray on the GT-Line and red on the GT models. The GT-line and GT finishes benefit from a newly designed shift knob, while the automatic transmission versions offer an additional detail with a perforated leather shift knob for a better tactile experience. All versions with automatic transmission are equipped with a glossy black gear shift indicator display.
The revamped Ceed also benefits from the latest connectivity technologies. The driver can count on a 12.3-inch fully digital instrument cluster with even more refined graphics, a choice of soothing colors and four themes to customize the instrument cluster, including one that changes according to the weather and the time of day. . Next to this screen is a frameless, centrally mounted 10.25-inch display with infotainment, navigation and telematics connectivity capabilities. The latest restyling of the entire range also includes software that allows users to connect remotely with their car, via the Kia Connect smartphone app, so as to allow you to use the various on-board features to improve interaction with the car. vehicle.
REPRODUCTION RESERVED © Copyright ANSA