Counterpoint Research has published a new report that deals with the current number of users of Apple iPhone models and shows, among other things, that the total user base has grown by just 2 percentage points in the same period this year compared to the first quarter of 2020. It can also be seen that the iPhone 12 series of devices sold a little better in the first quarter of this year than the iPhone 11 series in the first quarter of 2020, despite somewhat more difficult circumstances.
The iPhone 12 appeared a month later in the year than its predecessor. In addition, the 12 series model from the company also received competition in the form of the iPhone SE 2020.
In Q1 2020, the iPhone XS series accounted for 21% of the user base, the devices of the 11 series made it to 25% in Q1 2021. The number of Pro models sold has also increased, Counterpoint continues This should primarily be due to the now even more differentiated functions of the current Pro models.
The iPhone 11 Pro and iPhone 11 Pro Max were 44% in Q1 2020, while the iPhone 12 Pro and iPhone 12 Pro Max were 54% in the first quarter of 2021. It should be noted here that the iPhone 7 and iPhone 11 are currently still used most frequently by iPhone users. Due to long-term updates, there are hardly any reasons for many users to switch apart from the more up-to-date hardware.
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