The Swedish furniture giant Ikea is planning a change to its cash registers.Image: imago images / Eibner
After “Click & Collect”, IKEA is now going a step further: With “Shop & Go”, shopping and paying at the Swedish furniture giant is now even faster. So far, the new function can be tried out in Berlin-Tempelhof, Dresden, Frankfurt Nieder-Eschbach, Hamburg-Moorfleet and Karlsruhe. IKEA wants to convert all of its branches by summer 2022.
For the “online and offline shopping experience”, customers first have to download the IKEA app onto their smartphone. During the visit to the furniture store, the desired products are then scanned with the help of these before they end up in the shopping cart as usual. At the express checkout, all you have to do is scan and pay for a QR code generated by the app.
“Shop & Go” is intended to simplify the payment process
So far, customers have only been able to use the Ikea app to create shopping lists, rummage through the range, and order products for delivery or collection. The new “Shop & Go” function now tries to seamlessly combine the online and offline shopping experience.
“With the expansion of the IKEA app to include the Shop & Go function, we are clearly focusing on the desire of our customers for an even more flexible shopping experience,” explained Miriam Arndt, Country Customer Manager at IKEA Germany, in a press release. With the new function, long queues and laborious clearing out of the shopping cart can be avoided. According to the IKEA spokesman, this makes paying even “faster and easier”.
The conventional cash register system is retained
The furniture giant would like to offer the innovation in all 54 branches across Germany, but whether the function is used is up to each individual. “Whether conventional checkout, express checkout or Shop & Go – our customers decide how they want to pay for their IKEA purchases”, stated Miriam Arndt in the press release.
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