Helena Wisbert is an expert in the car industry

Helena Wisbert van Neuss
An expert in the automotive industry

Helena Wisbert van Neuss is responsible for the “Automotive Industry” chair at the “Ostfalia” state technical college in Wolfsburg. Since August she has also been working with “Auto-Pope” Ferdinand Dudenhöfer.

Helena Wisbert knows everything about mobility. Simply because of her commute to work. After all, the Neuss resident commutes between Quirinusstadt and Autostadt Wolfsburg every week. “Sometimes I even drive there in the morning and back again in the evening,” says Wisbert, who has held the chair for “Automotive Economics” at the state technical college “Ostfalia” in Wolfsburg since March. Moving is not an option for them at the moment. “I am too deeply rooted here in Neuss,” says the 39-year-old. In August she was also appointed to the position of director of the Center Automotive Research (CAR) in Duisburg.

The CAR Institute is a private research institute with a focus on mobility issues. Among other things, it publishes monthly market analyzes and customer surveys. The founder of the institute is the “auto pope” Ferdinand Dudenhöffer, who was able to accompany Wisbert a few days ago at the IAA transport and logistics fair in Hanover. “He was really a little star there and was very often asked for photos,” reports the wife of Neuss, who also gained media interest at the fair when she gave an interview to the television station NTV and talked about the future of the automotive industry.

Wisbert has been involved in the industry for some time: “I started my diploma thesis at Volkswagen in 2008 and then worked there for nine years”. She then returned to her home country five years ago for FOM Düsseldorf, where she was the head of subjects such as marketing and sales. “Students have always told me that I often take examples with cars,” says Wisbert. The native of Neuss took advantage of her opportunity in March when the opportunity arose to teach in the automotive industry at the “Ostfalia” in Wolfsburg.

“The car industry is currently in a transformation process – in many ways. And this is also reflected in my lectures,” says Wisbert. One of her focal points is the digital transformation of the automotive industry. This involves topics such as autonomous driving or connected car services. Another focus is the new sales channels. “The car industry is considered the last bastion of stagnant trade. But that too will change,” says Wisbert. Special subscription models for cars, which are already on the rise and will change the market, will contribute to this. “These are subscriptions like Netflix, where you have everything included in a monthly rate, except the fuel costs,” describes the wife of Neuss. In this area in particular, there are currently many new ventures emerging that will give the established car manufacturers a run for their money.

But Wisbert is also concerned about the charging infrastructure for e-cars: “In Neuss, for example, there is a shortage of charging stations. Especially for plug-in hybrids that depend on public charging stations.” According to the Neusserin, a new concept is quickly needed here.

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