Google wants to pull the rug out from under climate skeptics and has just announced a series of measures aimed at countering content and advertising that denies the reality of climate change.

Posted on 10-11-2021 by Esther Buitekant

Help consumers reduce their carbon footprint

Google, yet one of the biggest polluters of the plant, wants to show its commitment to the fight against climate change. The American group announced last week several measures whose objective is to allow its users to limit their carbon footprint. Google Flights will now offer to compare the carbon footprint between two plane tickets, while Google Maps will offer routes that consume less CO2. “Through all of these initiatives, we want to offer as many people as possible the opportunity to make more co-responsible choices,” said Google CEO Sundar Pichai. ‘Taken individually, these choices may seem limited in their impact, but together they can produce tangible results on a larger scale,’ he added. Google also wants to improve consumer information about everyday devices.

An update of the regulation on advertising and editing

In addition to these various measures, Google wants to make a concrete commitment against the misinformation on global warming. The digital glove and its YouTube video service will thus tighten their rules against climate-skeptic content and advertising. Advertising and editing of content that ‘contradict the well-established scientific consensus around the existence and causes of climate change’ will now be banned. ‘Advertisers just don’t want their ads to appear alongside that kind of content. And the editors and creators do not want ads that make these claims on their pages or videos, ‘explains Google, which will therefore prohibit these content creators from collecting advertising revenue.

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