The fried chicken giant has sued a small Zurich restaurant. They finally managed to bury the hatchet.

The typography of the logo will have to be adapted quickly.


On the one hand, an American fast food giant, Kentucky Fried Chicken (KFC), with a turnover of 28 billion dollars with its 24,000 restaurants around the world. On the other hand, Zurich Fried Chicken (ZFC), run by Ahmad Saeed, 52, who arrived in Switzerland from Pakistan in 1987 and who opened a small shop offering halal grilled chicken. Except that the Goliath KFC did not appreciate the competition from the David ZFC. The little one received warnings from the American firm which felt that there was a risk of confusion because of the name but also the typography of the logo. Also, like the Americans, Ahmad Saeed offered a “Szinger Burger”, which looks like KFC’s “BigMac”.

A little time to achieve everything

The Zurich entrepreneur, who opened from a second point of sale has complied, reports the “Schweiz am Wochenende”. First of all, the “Szinger Burger” is now called “Crispy Chicken Burger”. If the name Zurich Fried Chicken remains, the letters will change, which satisfied the American firm. But this will take time. “Everything cannot be done overnight,” admits Ahmad Saeed, who will have to take out his wallet to change the sign, restaurant entrance signs, decoration, menus and even t-shirts. “In two to three weeks, it should be done,” promises Ahmad Saeed who is satisfied that the situation has been resolved amicably.


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