It’s a weighty deal. According to information from L’Equipe, which we are able to confirm, Mediapro has reached an agreement with Netflix to offer an offer around its future Téléfoot channel, which is due to launch on August 17. It will allow it to sell a subscription coupled with the American video on demand service on its OTT platforms. (Editor’s note: application and website). The price of the offer will be less than 30 euros per month, Mediapro confirmed in a statement.
A little over three weeks before the resumption of Ligue 1, of which it will broadcast 80% of the matches over the next four years, Téléfoot is strengthening its game. On Monday, the channel of the Sino-Spanish group announced that it would broadcast the League champions and the Europa League this season thanks to an agreement with Altice, holder of the TV rights to the two European competitions until 2021. With SFR, owned by the Altice group, it has also found a first distributor. This agreement with Netflix opens up wider horizons.
A desire to compete with Canal +
“We are not just talking about traditional distributors, we are also thinking of a different, complementary offer, with operators more unusual in the world of football. We will be announcing agreements in the coming days, ”Mediapro president Jaume Roures explained in an interview with Le Parisien on Tuesday.
The subscriber will be able to save on his subscriptions to both platforms by signing up with Téléfoot for 30 euros. The sports channel will be marketed at 25.90 euros per month in exchange for a one-year commitment, while the standard monthly subscription to Netflix comes in at 11.99 euros.
This alliance with the video-on-demand giant places Téléfoot, which ultimately targets 3.5 million subscribers, in direct competition with Canal +. The historic broadcaster of Ligue 1, which will broadcast 20% of matches over the next four years, has built its base on the cinema-foot-series trio. And now has a new competitor in this sector.