The British luxury brand has been preparing to launch its first electric car for around ten years. The secret is now lifted: it will be called Specter and will be marketed in 2023.
“Today is the greatest day in Rolls-Royce history since May 4, 1904”. It was with these words that Rolls-Royce CEO Torsten Müller-Ötvös announced the arrival of the British luxury brand’s first all-electric model. May 4, 1904 marks the date of the first meeting between Charles Rolls and Sir Henry Royce, the creators of the brand, who then decided to build the “best car in the world”. “Today, 117 years later, I am proud to be able to announce that Rolls-Royce will launch its test program for an exceptional new product,” said Torsten Müller-Ötvös.
Tested in public
However, the marketing of the first 100% electric model from the BMW subsidiary is not expected until the end of 2023. For the tests that are starting, no prototype is used. “This is a real vehicle, tested in public,” said the CEO of Rolls-Royce. If Torsten Müller-Ötvös is careful not to reveal a maximum of characteristics, he does not hesitate to dwell on the attribution of the name. “This is the start of a new era for our brand. In this context, we decided to give this vehicle a whole new name. A name that we have reserved especially for this moment: Specter, ”he said.
Apart from the name and the fact that the Specter is a two-door coupe, which will sit on the aluminum platform of the new Phantom, nothing else is known. It is highly likely that Rolls-Royce’s first electric vehicle will be equipped with the drive technology of the future BMW iX M60. A new top-of-the-range version of the big electric SUV recently confirmed by BMW – it is said to have a power of more than 440 kW (600 hp), supplied by two electric motors via all-wheel drive. In the slightly less powerful iX50, a battery with a capacity of 105 kWh allows a maximum range of 630 km – a range in which the Specter should also fall.
This is just the beginning
Rolls-Royce had already given a first glimpse of an electric model in early 2011, with the Phantom 102EX concept, followed, five years later, by the futuristic 103EX concept car. The production model will likely be much more traditional, as the still heavily camouflaged test vehicles suggest. Moreover, the Specter will not be the only electric model: by 2030, the British plan to build only 100% electric vehicles.