At the beginning of March, ElectroBousfiha, Moroccan specialist in the distribution of household appliances, air conditioning and furniture, officially inaugurated in the presence of the media, its new Flagship store in Dar Bouazza, the largest in its network. With this new opening, the group now has 5 stores located in 5 cities in the Kingdom. This new point of sale is ideally located on the road to Azemmour.
Operating in the Meknes region since the 1960s as one of the first household appliance distribution brands, the establishment of the new ElectroBousfiha Flagship store in Dar Bouazza has expanded the group’s network. This new store, which benefits from a strategic location within a city whose economy is experiencing exponential growth, reinforces ElectroBousfiha’s presence in Casablanca by getting closer to a clientele who has chosen to settle outside of the walls of the white city.
With this new point of sale in Dar Bouazza, ElectroBousfiha intends to establish a real logistics hub for the brand in the Greater Casablanca region. More than a network extension, it is a strong deployment and promotion of the brand in order to guarantee customers maximum proximity.
Covering an area of 1,200 m², the new showroom has an overhead car park and displays a very rich range of innovative, ultra-modern household appliances offering excellent value for money. This new point of sale required an investment of 20 MDH and has a team of 20 people trained and qualified to respond to the various requests from customers. Similarly, it offers, from its opening, a wide choice of references and brands with a complete after-sales service, a competent sales force and a guarantee for all the brand’s products ranging from from one year up to 10 years. Finally, ElectroBousfiha provides its customers with experienced advisers in all its stores to help them choose the best solutions according to their needs, as well as a delivery and installation service is offered in the 5 cities of establishment of stores and their perimeters, namely: Casablanca, Fez, Meknes, Tangier and the very last in Dar Bouazza. In addition, ElectroBousfiha also benefits from a strong presence on the web with an e-commerce site to support its digital resonance.
The group’s expansion strategy does not stop there, because benefiting from the trust of its customers, ElectroBousfiha aims to strengthen its presence throughout the Kingdom and aims to position itself as the No. 1 in the distribution of appliances at the national level with prospects for international development, particularly in Sub-Saharan Africa. As such, a new opening is planned soon in Marrakech. It will thus bring the number of ElectroBousfiha stores to 6 by the end of 2023.
