The images became viral, after the investigation of the majority of Twitter users.
As you can see, the new acquisitions simulate to be dirty and written on one of the sides of the shoe under the inscription “Balenciaga”.
What many people don’t know is that the photos circulating are not actually the ones that were uploaded to the website. In detail, these are exaggerated versions that are actually being sold.
As announced, only 100 pairs of “extra destroyed” sneakers will be made available to customers for $1,850. Meanwhile, the non-limited edition, and less shattered versions, are selling on Balenciaga’s website for $495 and $625, depending on the specific style.
In a press release, the Paris-based brand said the campaign photos show the shoes “extremely worn, marked and dirty”.
They further state that the still life portraits “suggest that Paris sneakers are meant to be worn for life,” a point that feels especially relevant amid growing conversations about the fast fashion industry and the impact of consumer spending. excessive on the planet.