If you look at the two near-series, electric SUV concept studies Hyundai Seven and Kia EV9 at the auto show in Los Angeles (USA, until November 28), it becomes clear: The Korean Hyundai Group is not only aiming for profitability with its Genesis brand Premium segment.

While the Koreans have mainly operated in the small and medium-sized segment with their models in Europe, people in America are much more self-confident. Here, the Kia Telluride and its sister model Hyundai Palisade attack, as five-meter SUVs with luxury equipment at a fair price of a maximum of 50,000 dollars, rather shamelessly higher-positioned models such as Audi Q7, Mercedes GLE / GLS or BMW X5 / X7 – and that too Success!

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