The brand specializing in outdoor equipment sets up for the first time in a city of more than 100,000 inhabitants.
A few weeks after the opening of a pop-up store in the heart of a Parisian store Au Vieux Campeur (see article Columbia opens a pop-up store in Paris at Vieux Campeur), the Columbia Sportswear Company network continues its development, with the opening its 4th French point of sale. It’s in Strasbourg that the brand specializing in outdoor equipment and sportswear is now present, settling for the first time in a city of more than 100,000 inhabitants. The 3 other Columbia Sportswear Company stores are located in Val d´Isère (opening in 1998), Chamonix (opening in 2008) and La Clusaz (opening scheduled for the end of 2016).
Since November 16, consumers can find all the products that make the reputation of the brand, at 75 de la Grand Rue, in place of an old toy store, on the initiative of Christophe Hoff. The entrepreneur is well versed in the sports industry, having previously been head of the Obernai Twinner store. He chose to start his business with Columbia Sportswear Company because he believes he shares the same values as the brand. “My main motivation to embark on this adventure is the brand itself with its values, the human side and the support of a great team within Columbia”, explains the new Strasbourg leader.
Aimed at all audiences, men, women and children, Columbia’s collections offer a style that is both chic and casual. The boutique also offers Sorel boots and ankle boots. This brand of the group which was originally positioned on cold boots, has managed to renew its offer by offering lighter shoes, in order to reach a female clientele in search of authenticity.
Find out more about the development of Columbia Sportswear Company in France and to know all the opportunities for setting up available to the network, do not hesitate to go to its personalized file and to get in touch with the team in charge of recruitment!