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Chiefs, Directors, Heads – sounds much better

Career column

New job titles are constantly finding their way into the world of work. What is behind the job titles and how companies want to benefit from them

Foto: Getty Images

We are also currently undergoing a major change in job titles. The human resources industry is increasingly omitting the very unpopular “HR management” and describes itself as “people and culture”. Increasingly, people no longer want to be labeled as a “resource” or managed as a raw material.

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