Chery introduced a separate brand for the Russian Federation – Omoda

What, according to the importer’s idea, is the difference between Omoda models and “just Chery”? another market segment. It is alleged that Omoda brand cars in the Russian market will take positions “in the high middle segment”. “They will become a worthy alternative to Japanese and German brands that have suspended their activities in Russia,” the importer’s PR service said. True, the Exeed brand under the wing of Chery is also somewhere in the same expensive category. But, apparently, they will be divorced ideologically: Omoda is brighter and, as it were, more fashionable.

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