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Jerome Guillen, who held senior positions at Tesla for over ten years, took over the company from tech billionaire Dr. Elon Musk left on June 3rd. Tesla announced this late Monday (local time). The former Daimler manager came to Tesla in 2010 and was most recently responsible for the heavy truck business, in which Musk has great hopes. Prior to that, he headed Tesla’s entire automotive division.
For years, the Frenchman was considered one of the key figures behind Tesla’s successes in its mission to bring electric mobility to the mass market. Up until his departure, Guillen was one of four top managers at the helm of the company, of which only CFO Zack Kirkhorn and Drew Baglino, who heads the drive and energy technology division, remain alongside CEO Musk. In the message, Tesla thanked Guillen for his services and wished him all the best in his future career.
Tesla can clearly increase its sales in China again
The US electric car pioneer Tesla was able to make up noticeable ground in the recently problematic Chinese market in May. According to data from the industry association PCA (China Passenger Car Association) on Tuesday in Beijing, the Americans were able to deliver 33,463 vehicles from Chinese production to customers, around 29 percent more than the weak previous month of April. In April, the Californian factory in Shanghai was temporarily shut down for maintenance. Investors have recently been concerned about whether Tesla will be able to maintain its position in the important Chinese market in the face of increasing competition in electric vehicles.
It remains to be seen whether the recovery can be sustained. With its sales model, Tesla bypasses local car dealerships and relies on online customer orders. Due to the longer delivery times, the deliveries therefore reflect the demand from possibly a few months earlier. In the past few weeks, Tesla had come under fire in China after a customer protest and had to apologize in public for a complaint about a Tesla’s braking system that had not been tackled.
Public customer protests and official apologies from companies in China are frequent – they are seen as signs that the relationship between companies and local authorities could be better. The coming months could show whether the episode has a lasting impact on the popularity of the Tesla brand in the People’s Republic. According to unconfirmed media reports, orders at Tesla fell significantly in May compared to April. According to his own information, PCA General Secretary Cui Dongshu did not see any major influence on the sales figures – he expected more Tesla cars to be sold in June than in May, he said in Beijing.
In business on the NASDAQ, Tesla went up at times by 0.29 percent to 606.87 US dollars. Ultimately, however, it gave up 0.25 percent to $ 603.59.
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