In 2017, Carlos Tavares explained that imposing electric vehicle technology was madness, recently last February he believed that in the face of uncertainty the multi-energy platform was the best strategy.
However, during this last intervention, he stressed that the right time to switch to a dedicated platform will be when the electricity mix exceeds 50%. Obviously, the boss of PSA thinks that this date is approaching.
Carlos Tavares indeed announced this Tuesday, July 28 during presentation to analysts of its financial results for the first half of 2020 a strategic turnaround. “We are in the process of validating our new platform strategy which will be totally dedicated to electric vehicles”, said Carlos Tavares announcing “two pure EV platforms for 2025”. He announced the development of two dedicated platforms, one for vehicles in the B and B + segment, the other for vehicles in the C and D segment.
Yesterday, a press release came to formalize the launch of one of the two, that of segments C and D, called eVMP (for “Electric Vehicle Modular Platform”) which will be launched from 2023 with an SUV of the C segment.
After decrying the electric vehicle, the boss of PSA now boasts a proactive strategy to lead the race in the lead on reducing CO2 emissions. “We are offensive and we are not in a defensive mode”, he said, stressing that after having been a leader in thermal engines, the PSA group wants to become a leader in electric vehicles.
Carlos Tavares, who keeps repeating that the world is Darwinian and that only those who know how to adapt survive, makes it a good demonstration with this 180 ° turnaround. “Everyone has recognized that our multi-energy platform for the period 2020/2025 is clearly the right choice to adapt to a very uncertain, unpredictable world. We have to admit that there will be a total electrification of mobility objects which will be the consequence of all regulations. This will impact the business “, the dict Carlos Tavares.
In the Tavares method, Darwinism is combined with frugality. PSA’s investments will not “newspaper headlines” underlined the manager since the investment in these two EV platforms is counted in “hundreds of millions of euros”, he said, when competitors line up billions of euros.
To keep up with this level of investment, this new platform reuses elements of the EMP2 multi-energy platform with “a lot of carry over”.
The advantage of this new strategy is the possibility of offering vehicles with a range of between 400 and 650 km (in WLTP standard) which will be necessary when it has become a standard on the market. Compared to the EMP2 platform, the architecture uses the entire sub-floor to house the battery with a capacity of up to 100 kWh.
“By restoring 50 kW.h per meter available between the wheels, it is positioning itself as a benchmark in the electric vehicle market”, considers the builder who boasts “efficiency without compromise” of this new platform.
“We did this work with limited R&D and investment, total numbers that wouldn’t make the headlines in the media, but numbers that represent the full efficiency and effectiveness of our company in doing frugal things, things intelligent in a very efficient way “, the dict Carlos Tavares.
The leader who hammers the goal of delivering cars allowing mobility “clean and affordable” also advocates vertical integration of all components of the electric power train. Thus, PSA will make the engines, automatic transmissions, battery packs and even cells. The manager also announced that the agreement for the creation of ACC, the joint venture with Total / Saft had been signed and that he was awaiting validation from the French and German states partners in this project (which Renault could join, according to statements of Bruno the Mayor).
The first batteries from this new ACC company should be released between 2023 and 2025. After 2025 there will be an acceleration in sales of electric vehicles, said Carlos Tavares.
After having violently criticized the orientation of the automotive market towards electric vehicles, Carlos Tavares, who must now sell them, focuses the company’s communication on “pure EV” platforms. If the eVMP platform is announced to be able to manufacture hybrid vehicles, we do not know if it will also make thermal vehicles or if the group will always use the current CMP platforms for B and EMP2 for C and D. Unless it is there are no longer any pure combustion cars in the PSA range as renewals after 2023. Given the CO2 levels that will have to be reached in 2025 and 2030, this is not improbable.
Asked by an analyst about the possible use of these new pure EV platforms for FCA models, Carlos Tavares replied: “We can’t make that decision today. We’ll talk about it when the time comes.” With the merger scheduled for the first half of 2021 and Carlos Tavares to take over the management of the new group, there is no doubt that these platforms will also be used for the FCA brands. “Make CO2 a competitive advantage now and for the new challenges to come”, is new mantra in the PSA group. It will certainly become that of Stellantis as well.
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