Anheuser-Busch InBev, the world’s largest manufacturer of this alcoholic beverage, has just produced its Budweiser Zero, the first non-alcoholic beer from this well-known American brand. “data-reactid =” 23 “> Aimed at those who put their health at the forefront, The Belgian multinational Anheuser-Busch InBev, the world’s largest manufacturer of this alcoholic beverage, has just produced its Budweiser Zero, the first non-alcoholic beer from this well-known American brand.
We already know that the founders of this brand at the end of the 19th century would have cried out in heaven upon learning of such sacrilege, but it is that the result of careful innovation work is a beer very similar to the original.
a CNN report, this new beer (which also does not contain sugar) is aimed at a type of drinker attentive to their physical condition and desirous of not having to deal with the annoying hangover. “data-reactid =” 25 “> According to a CNN report, this new beer (which also does not contain sugar) is aimed at a type of drinker attentive to his condition physical and desirous of not having to deal with the annoying hangover.
a trend that is increasing among the various beer producers: one that is much healthier and does not contain alcohol. A trend that started quite a long time ago in Europe, but has been slow to reach the United States. “Data-reactid =” 26 “> In fact, with Bud Zero the managers of this project hope to capitalize on a trend that is increasingly Highest among the various beer producers – one that is much healthier and alcohol-free – a trend that started long ago in Europe, but has been slow to reach the United States.
Anheuser-Busch InBev is launching an alcohol-free lager called Budweiser Zero. One serving has 0 grams of sugar, targeting health-conscious drinkers who crave the taste of beer and don’t want to deal with a hangover. https://t.co/0n8K4c8TqG
— CNN Business (@CNNBusiness) July 29, 2020
“We really want to create a disruption in this area because we believe that there does not need to be a stigma and an outdated understanding of non-alcoholic beer,” said Monica Rustgi, Budweiser vice president of marketing. “Beer is something that people love, so it doesn’t have to be a binary decision to drink alcoholic beer or not drink any beer.”
In this new adventure, the company has used the presence of retired basketball player Dwyane Wade, who collaborated in the creation of the flavor and in the general packaging of the product.
The also businessman confessed to CNN Business that he hopes this new drink will not only attract athletes and people focused on their health, but also beer fans who seek to be responsible in their social environments.
“You don’t always want to leave a place with a hangover or some other discomfort,” Wade estimated. “I loved the idea of being part of a conversation without having to drink alcohol.”
For Wade this has an added value, because very often, he said, he has to drive for his family and friends.
Starting this Wednesday, we will be able to witness the national advertising campaign that has the former sportsman as the protagonist, although some presentations have been made since last March.
According to Rustgi, so far the initial reaction of the drinkers has “pleased” its creators and sponsors.
Priced similarly to the traditional Budweiser, this Bud Zero will be sold first in a pack of 12 12-ounce cans, and in individual 16-ounce cans.
The launch of a pack of 6 12-ounce bottles is scheduled for November.
COVID-19 epidemic, the beer business in the United States, on the other hand, has experienced a 20% increase since mid-March, when the closure of cities and confinement led millions of people to remain in their homes, according to Nielsen data. Overall, sales of alcoholic beverages were up. “Data-reactid =” 41 “> In a year like this, in which most business sectors are experiencing financial problems due to the COVID-19 epidemic, the business of beer in the United States, by contrast, has seen a 20% increase since mid-March, when city closures and confinement led millions of people to stay home, according to Nielsen data. sales of alcoholic beverages rose.
In parallel, sales of non-alcoholic beer increased by 35% in the same period.
seltzer. “data-reactid =” 43 “> However, beer has generally seen a decline, as drinkers have moved into the realm of more expensive drinks and healthier alternatives, such as seltzer.
However, once again the affordability of beer, brand familiarity and product innovations have once again caught the eye of the consumer. Low alcohol beer and non-alcoholic beer have also contributed to this phenomenon.
reevaluate your bond with alcohol, giving rise to both the creation of non-alcoholic cocktails and the movement “Sober and curious”. “data-reactid =” 52 “> A peculiarity of recent times is the appearance of a drinker concerned with leading a healthier life, who has preferred to reevaluate his relationship with alcohol, giving rise to both the creation of non-alcoholic cocktails , like the “sober and curious” movement.
So much is the scope of these movements, that there are beer brands that are no longer even interested in attracting those who do enjoy alcohol. This is the case of Athletic Brewing, a small craft brewery that has had to double its production in order to satisfy demand.
According to Nielsen, currently the best-selling non-alcoholic beer in the United States is Heineken 0.0, a product presented in the country in 2019 after several years generating good sales figures in Europe.
In early 2020, Heineken estimated that his breakthrough in the United States had been a “success,” and admitted that this has generated double-digit growth for his and low-alcohol beer unit.
The second best-selling brand is O’Doul’s, after which Busch and Beck’s appear.
For Caleb Bryant, a food and beverage analyst at market research firm Mintel, the current pandemic has caused people to yearn for products they are familiar with, thus possibly avoiding trying something new. Hence the importance that Anheuser-Busch InBev has opted for a name with as much popular appeal as Budweiser.
“The Bud name carries a lot of weight, and this product will benefit from instant consumer recognition,” said Bryant.