The British flag carrier airline British Airways has decided not to have announcements containing the words “ladies and gentlemen“and to replace the latter”with gender neutral terms“. The choice of the British company therefore follows the analogous decisions taken by the airlines Lufthansa, EasyJet, Air Canada, Quantas, Delta and Japan Airlines. All these companies have justified the change in question by stating that they want to fully adhere”.to the values of diversity and inclusion“.
British Airways, in particular, had long since eliminated the expression “ladies and gentlemen“from its announcements circulated in the boarding areas within the airports. Today, the same company advised its pilots and cabin crews to stop referring to passengers on board with greetings full of masculine and feminine words and to replace them with expressions not connoted by gender. The decision of the British flag carrier was dictated by the need to “to ensure that all of our customers feel welcome when traveling with us in order to celebrate diversity and inclusion“.
The British press then explains that the company would have opted for this politically correct change in light of the changed social norms and beliefs and also on the impulse of the need to “make feel i children more included“, as a greater percentage of families with children now travel by air following the relaxation of Covid restrictions.
A spokesperson for the company finally reiterated the abandonment of the formula “ladies and gentleman“clarifying that:”We celebrate diversity and inclusion and are committed to ensuring that all of our customers feel they are welcomed when they travel with us“.