The habit of binging on Netflix episode after episode may soon be a thing of the past. To counteract subscriber churn, the streaming platform is considering changing the way it broadcasts.
21.06.2022, 15:0621.06.2022, 15:40
Faced with ever-increasing competition, Netflix is being forced to adapt and rethink its formulas for success. This includes the ability to watch an entire series at once. CNBC reports that the platform may consider airing the most popular series in multiple installments.
The Flight of Subscribers
Times are not good for Netflix. The world’s best-known video-on-demand platform lost around 200,000 subscribers in the first quarter of 2022 alone. An absolute high in the last ten years.
Competitors like Disney Plus or HBO Max have adopted the opposite strategy: a slower broadcast pace that keeps viewers hooked with one episode a week for weeks and months.
broadcast in parts
Netflix decided to take inspiration from this model and split the airing of some of its last three top shows (Stranger Things, Better Call Saul, and Ozark) into two parts. Is this the beginning of a strategy change?
It seems Netflix could choose an intermediate solution to satisfy both suspense fans and binge-watchers alike. So what’s the concept? Breaking up a series into two or three episodes a week.
In a conference call with investors in April, Netflix co-CEO Ted Sarandos said, “What we found is that fans like both. Being able to break up the seasons gives them a really satisfying binge experience.” Whichever model they choose, users will definitely have to adapt to changes… and learn to be patient.
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