Despite the health crisis plaguing sales of electronic devices and production in China, Apple is maintaining the course and the timing of the announcements.
The famous brand with the bitten apple held, on Tuesday evening, from its Californian headquarters, its Apple Event conference, a major back-to-school meeting for fans as for competing manufacturers.
Analysts were expecting new iPads and at least one new Apple Watch. They were not disappointed.
Apple has unveiled an Apple Watch Series 6 (from 429 euros) capable of measuring the rate of oxygenation of the blood. And has also completed its range with the Apple Watch SE, a slightly less sophisticated model sold at 299 euros.
For the iPad, a new and 8th generation more powerful and more affordable (from 389 euros) enters the catalog where it will find a new iPad Air with edge to edge screen and 5 new bright colors (from 669 euros).
The iPhone 12 should be presented later in the fall.
> Relive the main announcements with us:
8:05 p.m. It’s over in just an hour. Not the slightest glimpse of the iPhone 12 …
20 hours. Software updates are announced for WatchOS 7 and TVOS.
7:55 p.m. Like the iPad Pro, the iPad Air drops the Lightning port for input and charging with a USB-C cable.
It has a 12 Megapixel camera on the back, works with Apple Pencil. It will be sold in October from € 669 for the 64 Gb wi-fi model and wi-fi + Cellular models will be sold from € 809.
7:52 p.m. For the first time, a tablet has a unique processor capable of competing with the best PCs, according to Apple.
7:50 p.m. Here is the new iPad Air which arrives in 5 new colors (silver, space gray, rose gold, green and sky blue) and a 10.9-inch edge-to-edge screen. The fingerprint reader is on the edge at the top.
7:47 p.m. The 8th generation iPad will be sold from this week from 389 euros in the wi-fi version and 529 euros with the SIM card + wi-fi version.
7:45 p.m. The power of algorithms. Equipped with greater computing power, the new 8th generation iPad can use artificial intelligence and works with Apple Pencil.
7:40 p.m. Let’s move on to the iPad and its new A12 processor.
7:38 p.m. Apple centralizes all its services like Apple TV + or Music and Arcade in a single subscription: Apple One.
7:32 p.m. For Watch: a new Apple Fitness + service. Sports sessions coordinate with the watch to measure the effort live. Apple is therefore starting sports coaching with a service at $ 9.99 per month but only in English-speaking countries for the moment.
7:30 p.m. We summarize the two new products, the Apple Watch Series 6 with blood oxygen measurement at 429 euros and the Apple Watch SE, less sharp, but at 299 euros.
7:27 p.m. The Apple Watch Series 6 packaging box will no longer have a USB adapter socket to recharge it. A gesture for the planet.
7:25 p.m. Apple is committed to the environment even more, by doing less …
19:23. Also expected, the Apple Watch SE will be sold at 299 euros and include most of the functions that made the success of previous models.
7:20 p.m. Interactions for the whole family.
7.15 p.m. Apple Watch arrives with new bracelets made of silicone including the Solo Loop which surrounds the watch without clasp. No need to clip the bracelet on both sides.
7:12 p.m. The Apple Watch Serie 6 is official with a new blue dial and another red. It will be sold from 429 euros.
A new sensor measures oxygen saturation in the blood… in 15 seconds.
7:10 p.m. Tim Cook explains that Apple Watch data contributes to medical research, in particular on the consequences of Covid-19.
19:05. Two products on the menu, we start with the Apple Watch.
As expected, Apple will renew its best-selling connected object.
Several users testify in video of their use to follow their health problems and their sports performances.
19 hours. Right on time, as often, the back-to-school conference begins with a video taken by drone to bring the viewer into Apple’s head office.
18h50. Last straight line towards this keynote which should be the first for 10 years to ignore the iPhone whose production has fallen behind.
18h30. Towards a new iPad Air? Apple’s lighter, more affordable tablet might just be getting a nice facelift. The latest leaks mention in particular the disappearance of the Home button as on the last iPad Pro and therefore of the fingerprint reader which could well land on the edge.
18 hours. One hour before the kickoff of the keynote from Cupertino. Here’s how to watch the keynote in English. First option: launch the video player on the official Apple website. A second, simpler option is to follow the conference live on YouTube.
VIDEO. Apple’s keynote live on YouTube
17h55. Apple CEO Tim Cook splits up a tweet to turn up the heat.
5:45 p.m. Apple Online Store is closed for several hours as with each keynote in order to update it with all new products.