Amazon Prime Day 2021: There is a catch in advance offers

Every year Amazon hosts a bargain battle for its Prime members. Prime Day 2021 will take place in June this year. The first offers are already available, but these are likely to disappoint some users.

Like Black Friday and Cyber ​​Monday, Prime Day is one of the most famous bargain days in Germany. The (online) retailers lure customers with numerous offers. Unlike these shopping days, however, Prime Day is exclusively organized by Amazon. Before it officially starts on June 21, Prime members are currently receiving exclusive offers for various services in advance. However, there is one crucial catch to these

Amazon Prime Day 2021 starts in June

The bargain battle on Amazon starts much earlier this year than before. The bargain hunt starts on June 21 at 00:01 a.m. Until June 22nd at 11:59 p.m. Amazon will then regularly post new offers on its website. But even in the days before Prime Day 2021, Amazon is advertising the first offers on its campaign page. So far, however, these are not reduced products, but rather savings opportunities for various services and in certain categories.

First offers already available

Amazon lists the advance offers or promotions that are already available as follows:

Prime Video

Up to 50 percent discount on films and series in the digital shop at Prime Video. Selected film classics are available for EUR 3.99 each.

Amazon Music Unlimited

Prime members who have not yet tried Amazon Music Unlimited can use the music streaming service free of charge for four months.

Prime Gaming

The game “Battlefield 4” is available for a limited time free of charge from Prime Gaming. The corresponding voucher code is available up to and including June 20th.


Prime members pay only 2.95 euros per month for the audio streaming service, which specializes in audio books, for the first six months. The subscription must then be taken out directly for half a year. There is one audiobook for free every month.

Kindle Unlimited

The first three months of a new membership are free of charge.

Amazon brands

Up to 20 percent discount on selected products from Amazon’s own brands, including home and electronics, sporting goods from AmazonBasics, Umi and Eono, furniture for all rooms from Alkove, Rivet and Movian, drugstore and personal care products from Solimo and snacks from Happy Belly.

Prime Wardrobe

Save 15 euros if customers keep products worth 100 euros or more on their first Prime Wardrobe order.

In addition, Amazon has pimped up its offerings in the run-up to Prime Day 2021. Here you can find categories that change daily with different, suitable products that the retailer offers at reduced prices. The promotional price is mostly valid for the entire day, but only while stocks last. Exceptions are the lightning offers, which are only available for a short time.

Amazon is giving away vouchers for Prime Day 2021

As in the previous year, Amazon is once again focusing on small and medium-sized companies on Prime Day 2021. After the difficult days of the past Corona months, you should particularly benefit from the shopping event. In order to promote sales with these providers, Amazon lures with vouchers. If Prime customers buy products worth at least EUR 10 from one of these companies between June 7 and June 20, they will receive a EUR 10 voucher that they can use on Prime Day 2021. In order to find the relevant offers more quickly, Amazon has put them together on a specially set up page.

Conclusion on the advance offers

The services are sometimes really heavily discounted. The example of Audible shows this particularly well. Anyone who has not used the service before and is a Prime member gets six months at a price of 17.70 euros instead of 49.75 euros. A full 64 percent discount is really impressive. Unfortunately – and that is the problem – only for new customers. Anyone who already uses or has used Audible looks into the tube. We find that annoying. It looks more like a lure for a subscription than a real benefit for Prime members. Audible is only an example here, because the same applies to all other services from the advance offers.

Requirement for Prime Day

The special thing about Prime Day is the fact that the offers are only valid for Prime members. This differentiates the shopping days from the other promotions such as Black Friday or Cyber ​​Monday. For Prime membership, Amazon charges 7.99 euros per month or 69 euros per year. Since June 2020, the fee can also be paid monthly by invoice.

Also read: Secure discount codes, cashback and discounts when shopping online

Membership in Prime offers a number of advantages for those customers who frequently shop on Amazon. You will receive deliveries with a value of less than 20 euros free of charge and sometimes on the same or the following day. Membership also includes access to the Prime Music and Prime Video streaming services. However, there are a number of other advantages that Prime offers. You can find out what these are here:

Those who do not yet have Prime access can try it out free of charge for 30 days and thus also receive access to the offers on Prime Day. After the trial month, the free access changes to a paid subscription, unless customers cancel in good time with 48 hours’ notice. Cancellation is possible online in the Amazon customer account under “My Prime Membership”.

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