Prime Video’s Achilles heel will soon be gone. Amazon presents a new experience, clearer and more intuitive.
It was about time, and it should delight millions of users. Compared to Netflix, Disney Plus or other platforms, Prime Video has been lacking for many years on its interface, deemed unintuitive and perceived as a real shambles of content. Very difficult then to find your way around, between the series and films included, the many aggregated services or even Ligue 1, of which the American giant has 80% of the rights until 2024.
But that will change, on July 18 Amazon presented a brand new interface for its platform, i.e. a new user experience which will be deployed this week gradually first on Android, connected TVs, Fire TV, Android TV and game consoles. , then in the coming months on iOS, Apple TV and on browser. The American juggernaut assures us that this new version will be less “overwhelming for our customers”.
Among the main developments, the main navigation of Prime Video has been moved to the left side of the screen via a vertical column of icons. The Home section includes sub-sections for movies, series and sport. A store category includes subscriptions, rentals/purchases and all offers. At first glance, subscribers will find their way around more easily, free or paid content is now better differentiated. Already available on the web, an insert presenting the Top 10 of the most popular content is also appearing on the home screen.
Amazon has also introduced “super carousels,” with portraits, illustrations turning into a video preview when you hover over the selection, nothing groundbreaking and seen elsewhere. Multi-user profiles, and the X-Ray feature displaying information (actors, cast) when content is paused.
It took Amazon 18 months to develop this new interface, the first presentation video of which shows a version more suited to the American market, including a section for content financed by advertising and a new Live TV hub. It now remains to discover the French version.
Source : The Verge